Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Aquasains : Jurnal Ilmu Perikanan dan Sumberdaya Perairan
Abiomi Ciptoning Bentali
Padjadjaran University
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
CONSUMER PREFERENCES OF BIODEGRADABLE TOTE BAG PRODUCTS FROM SEAWEED CARRAGEENAN (Eucheuma cottoni) Ine Maulina; Abiomi Ciptoning Bentali; Asep Agus Handaka Suryana
AQUASAINS Vol 12, No 1 (2023)
Publisher : Jurusan Perikanan dan Kelautan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/aqs.v12i1.p1377-1389

Abstract

Biodegradable tote bag is a processed carrageenan product from seaweed (Eucheuma cottoni) which is processed into fashion products. Consumer preferences are used to see consumer choices in determining the most preferred attributes of biodegradable tote bag products. This study aimed to see consumer preferences for biodegradable tote bag products. This research was conducted in Cibinong District, Bogor Regency as a general segmentation and Jatinangor District, Sumedang Regency as a special segmentation. The research method used was quantitative descriptive with analysis using frequency distribution and the Mann-Whitney U Test. The sampling technique was purposive sampling. The results showed that, out of the 6 attri-butes, there were 2 attributes that had a real difference between general segmentation and student segmentation, namely color attributes and the size of biodegradable tote bag products. Meanwhile, the other 4 attributes have no noticeable difference, namely texture, aroma, water resistance, and weight durability. Consumer preferences in general segmentation and the majority of students choose biodegradable tote bags that have a dark green color, smooth texture, no aroma, resistant to water, the ability to withstand a weight of > 1 kg, and measuring 30 x 40 cm.
Co-Authors Handaka, Asep Agus Ine Maulina