Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi
Angela Clarissa
STIKOM THE LONDON SCHOOL OF PUBLIC RELATIONS JAKARTA
Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF JEMBER FASHION CARNAVAL AND SPONSORSHIP ON COMPANY IMAGE PT. MARTINA BERTO Vegys Virgynitha Yussy Jessyca Gultom; Angela Clarissa; Marcha Chryztantya
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 18, No. 2 December 2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v18i2.835

Abstract

In 2015, Indonesia's GDP growth reached 852.24 trillion and fashion became an export commodity that dominated up to 56%. This stimulates the emergence of various fashion shows in Indonesia, one of which is the Jember Fashion Carnaval event sponsored by PT. Martina Berto from 2003. This study aims to find out whether there is an international standard JFC event that can improve the company's image of PT. Martin Berto as a local cosmetics company with international standard. This study uses a quantitative methodology with an instrument test in the form of a questionnaire distributed online to 100 respondents. The results of the study show that JFC events and sponsorships contribute to the corporate image of PT. Martina Berto at 53.6%. Separately, the event variable has an effect of 0.614 and the sponsorship variable has an effect of 0.326 on the corporate image of PT. Martina Berto. The results of this study can be used to increase the variable-forming elements that affect the company's image.
Co-Authors Marcha Chryztantya Vegys Virgynitha Yussy Jessyca Gultom