Muhammad Rifqi Nur Wachid Adi Pratama
Universitas Trunojoyo Madura

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Analisis Perjanjian Lisensi dalam Perlindungan Hak Kekayaan Intelektual Dalam Perdagangan E-Commerce Muhammad Rifqi Nur Wachid Adi Pratama; Sodikin
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 2 (2023): Desember: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i2.258

Abstract

As is known, nowadays, along with the development and progress of technology, all human activities often come into contact with things that are instantaneous. Like trading via e-commerce which is currently popular on various social media and other platforms. This research aims to determine the analysis of licensing agreements in protecting intellectual property rights in e-commerce trading. This research uses normative law using a statutory and conceptual approach. The research results show that the existence of a licensing agreement indirectly represents the granting of rights to the licensing party to use and obtain protection in exercising their economic rights. If there is a process of selling and distributing goods through certain accounts on e-commerce sites by parties who are not authorized to own the license using a certain brand, this action is considered a form of brand infringement. Parties who feel disadvantaged by these actions, as copyright holders of their trademarks, can file a lawsuit for trademark infringement and copyright infringement.