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All Journal PENG: Jurnal Ekonomi dan Manajemen
Relifra
Universitas Adzkia
Economics, Econometrics & Finance

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Studi Literatur: Jiwa Kewirausahaan Etnis Minangkabau (Minang Entrepreneuship) Relifra; Nova Suryani; Eko Fikriando
PENG: Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2024): April-Juli, Accounting economics and other economic issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/gh4nt511

Abstract

The success of entrepreneurship is determined not only by economic factors, but also by the cultural influences that shape individual attitudes, values, and behaviour in running a business. The purpose of this study is to look at the characteristics of ethnic Minangkabau entrepreneurship influenced by culture. The method used in this research is the method of studying literature with Scopus and Google Scholar sources obtained through the Publish or Perish application. (PoP). Entrepreneurial characteristics of Minangkabau ethnicity include their confidence, hard work, contribution to the family, careful calculation, independence, perseverance, consistency, ingenuity, flexibility, and courage to face business challenges.
Efisiensi Virtual Expo Terhadap Ekspor pada Masa Pandemi Covid-19(CV Surya Rotan Furniture) Merza Setiadani; Relifra
PENG: Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2024): April-Juli, Accounting economics and other economic issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/yaqx5j85

Abstract

The study aims to analyze the marketing efficiency by participating in virtual expo and indentifying obstacles that companies faced during the pandemic in marketing their products and what steps the company is using to cope with those obstacles. The method used in this study in the BEP (Break Even Point) formula approach and the marketing efficiency formulas to analyze the number of units that must be sold annually as well as the marketing efficiency before and durin the pandemic occurs.The result of this study are 2% for 2019, 1.27% for 2020 and 0.16% for 2021. These result mean that the promotion of Surya Rotan Furniture CV’s products by participating in the virtual expo is considered efficient based on marrketing efficiency scale.
Co-Authors Eko Fikriando Merza Setiadani Nova Suryani