Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JURNAL RISET BISNIS DAN MANAJEMEN
Syahputra, Agung
Universitas Sam Ratulangi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Pengaruh Pemasaran Kreatif, Pengembangan Rute dan Pelayanan Bandara terhadap Peningkatan Jumlah Penumpang Syahputra, Agung
JURNAL RISET BISNIS DAN MANAJEMEN Vol 6, No 2 (2018): JRBM Vol 6 No 2 tahun 2018
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the effect of creative marketing, airport development and service to increase the number of passengers. Methods of research using associative research methods with multiple linear regression analysis techniques. The study population was 60, the sampling technique used purposive sampling where the sample number of 52 respondents were calculated using the slovin formula. The results showed simultaneously creative marketing (X1), development of route (X2) and public service (X3) influenced the increase of Passenger Number (Y), while the partial variable of development of route (X2) and public service (X3) number of passengers (Y) while creative marketing variable (X1) has no significant effect to the increase of Passenger NumberKeywords: creative marketing, route development, Airport services and increased number of passengers
Co-Authors