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All Journal Innovative: Journal Of Social Science Research Jurnal Pengabdian Nasional (JPN) Indonesia
Rara Yuni Rahmawati
Universitas Muhammadiyah Surakarta
Humanities Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Digital Marketing Untuk Peningkatan Usaha UMKM Binaan PCIM Malaysia Muhammad Sholahuddin; Wiyadi Wiyadi; Novel Idris Abas; Sisca Dian Rahmawati; Rara Yuni Rahmawati
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Majelis Ekonomi PCIM Kuala Lumpur, wadah pengusaha muslim Muhammadiyah di Malaysia, menghadapi kendala dalam perkembangan bisnis, terutama dalam pemasaran. Kebanyakan menggunakan WhatsApp untuk promosi, mengakibatkan perlunya strategi digital marketing yang lebih efektif. Program Pengabdian pada Masyarakat Kerjasama Internasional ini mengadakan pelatihan digital marketing untuk mengoptimalkan penggunaan teknologi informasi dan media sosial. Metode yang digunakan termasuk observasi, pelatihan, pendampingan, dan evaluasi. Hasilnya, terdapat peningkatan follower di Instagram dan pendapatan yang signifikan, berkat strategi digital marketing yang diterapkan. Rekomendasi meliputi penggunaan aplikasi kasir, pembuatan konten kreatif, peningkatan layanan, dan penciptaan tempat yang menarik di media sosial.
Optimalisasi Tata Kelola dan Peningkatan Komitmen Organisasi: Studi Pada Pelatihan Kepemimpinan di PCIM Malaysia Wiyadi; Muhammad Sholahuddin; Sarjito; Rara Yuni Rahmawati; Sisca Dian Rahmawati
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i1.654

Abstract

Muhammadiyah, as an Islamic movement with a moderate and cosmopolitan vision, faces unique challenges in managing ethnic, cultural and religious diversity in various countries. The leadership of the Special Branch of Muhammadiyah (PCIM) in Malaysia, which oversees 10 Special Branch Leaders of Muhammadiyah (PRIM), faces obstacles in organizational commitment and governance. To overcome this, PKM-KI UMS proposed a solution through three training programs: Achievement Motivation Training, PDCA Training, and Islamic Leadership Training, with a focus on developing leadership modules. This program aims to increase organizational commitment and governance in PCIM and PRIM Malaysia, as well as strengthen the Muhammadiyah community in Malaysia in facing organizational governance challenges and promote Muhammadiyah's moderate and cosmopolitan vision amidst socio-cultural dynamics across nations and countries. Program methods include initial surveys, needs analysis, training design, evaluation, and program sustainability. The program results show that leadership training can significantly increase commitment and effectiveness of organizational governance. This program provides new insights into the importance of leadership training that focuses on aspects of Islamic motivation, management and leadership in the context of cross-cultural organizations.
Co-Authors Muhammad Sholahuddin Novel Idris Abas Sarjito Sisca Dian Rahmawati Wiyadi Wiyadi Wiyadi