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All Journal Jurnal Sains Student Research ICONS
Lidya Anggraeni
UIN Sulthan Thaha Saifuddin Jambi
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Pengaruh Citra Merek, Harga, Dan Kualitas Terhadap Keputusan Pemembelian Laptop Merek Axioo Di Kota Jambi H Maulana Yusuf; Lidya Anggraeni; M Amrul Hadawi
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.208

Abstract

In deciding to buy a product, consumers make several considerations until they come to a decision to buy the product. Other factors that are taken into consideration are product quality, brand image of a product, and price. The importance of maintaining quality and brand image for a product will affect the level of consumer confidence. In addition, the prices offered by various products are an important factor in purchasing decisions. This study aims to determine the effect of brand image, price, and product quality on consumer decisions to buy Axioo brand laptops. This type of research is descriptive quantitative. Data obtained from distributing questionnaires, observation, and documentation. The method used to analyze the data is multiple regression analysis. The results of the study show that brand image, price, and product quality have a partial and simultaneous effect on consumer purchasing decisions.
PENGARUH GAYA HIDUP DAN HARGA PRODUK TERHADAP MINAT PENGGUNAAN APLIKASI SHOPEE PADA MAHASISWA MANAJEMEN KEUANGAN SYARIAH DI UIN STS JAMBI Vivi Asnidar; Lidya Anggraeni
ICONS: Islamic Economics Journal Vol. 2 No. 3 (2025): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v2i3.3725

Abstract

This study aims to examine the influence of lifestyle and product price on the interest in using the Shopee application among students of the Sharia Financial Management Study Program at UIN Sultan Thaha Saifuddin Jambi. Using a quantitative approach with questionnaires distributed to 62 respondents, the data were analyzed through validity and reliability tests, multiple linear regression, t-test, and F-test using SPSS. The results indicate that both lifestyle and product price have a significant partial and simultaneous effect on students’ interest in using Shopee. These findings show that although students understand Islamic consumption principles, practical aspects and pricing remain key considerations in using e-commerce platforms. This study is expected to serve as a reference for students to shop more wisely and for developers to design marketing strategies that align with Muslim consumer behavior.
Co-Authors H Maulana Yusuf M Amrul Hadawi Vivi Asnidar