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All Journal Jurnal Pengabdian Masyarakat Nusantara
Jojok Dwiridotjahtjono
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Education Health Professions Social Sciences Other

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Upaya Peningkatan Strategi Pemasaran Produk UMKM Es Cendol Melalui Pemasaran Digital Oktavia Pramasta Sari; Jojok Dwiridotjahtjono
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.334

Abstract

Real Work Lecture (KKN) is a form of service carried out by students by being directly involved in the community and in these activities students are faced with various problems that exist in society so that students must be able to solve these problems. In this KKN activity it was carried out in Blitar City to be precise in the Kauman Village. One of the MSMEs in Kauman Village named Es Cendol "Sueger" was the target for this KKN activity. In these MSME there are problems with product marketing factors. Thus, the purpose of this KKN activity is to plan a marketing strategy for MSMEs so that these MSMEs grow rapidly. The research method used is qualitative in nature with the type of data collection through observation, interviews, and documentation of activities with MSME owners. The result of this KKN activity is the development of marketing of MSME products.
Co-Authors Oktavia Pramasta Sari