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All Journal Manajemen Bisnis Kompetensi Ilmiah Manajemen Bisnis
., Saparso
Universitas Kristen Krida Wacana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANTECEDENT CUSTOMER ENGAGEMENT DAN CONCEQUENCE TERHADAP BUSINESS PERFORMANCE (SUATU KAJIAN TEORITIS PADA BISNIS JASA) ., Saparso
Manajemen Bisnis Kompetensi Vol. 11 No. 01 Januari - Juni 2016
Publisher : Manajemen Bisnis Kompetensi

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ABSTRACTThis paper discusses the concept of the development of consumer engagement, in the era of globalization will increasingly play a role, because the pressure from competitors requires companies to invest more time and resources to strengthen marketing. Marketing theory past few decades has shifted along with the emergence of virtual marketing. Exploit­ing social media caused by the development of information technology also accelerates the change. Customer behavior also changes with the new media, the offender business also must change to be more creatively capture opportunities. Creativity needs to be done to increase consumer engagement is a very important thing to do, so that producers and consumers relationship is maintained. This concept is an approach to building a portfolio of customers and connect with customers across manufacturers. The article also looks more closely related to the ability of the process of marketing, customer engagement and com­mercialization. Another approach of this concept is to improve customer satisfaction and loyalty, which leads to a commitment to spread the word of mouth is positive. Involvement revival will significantly improve the company’s performance.Keywords: customer base, engagement, business performance
Analisis Manajemen Persediaan Dengan Metode Economic Order Quantity (EOQ) Wibowo, Venky; ., Saparso
Ilmiah Manajemen Bisnis VOL. 15 NO. 2 JULI-DESEMBER 2015
Publisher : Ilmiah Manajemen Bisnis

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ABSTRACTOne of the problems that often occur in a company is a inventory problem because of the inventory control policy will affect the performance of the company’s in sufficient customer demand. The method used in this study is EPQ (Economic Order Quantity) method with the aim minimize the total cost of inventory with optimal inventory levels in the future, which to calculate the amount of product demand are projected based on forecast demand (forecasting) with the method of least squares trend method were processed with Microsoft Excel software. This study concluded that if the company uses the EOQ method in 2013, the company can produce savings of Rp. 124.993.257.86 (23.97%) compared with the actual condition of the company at this time.Keywords: Economic Order QuantityABSTRACTSalah satu masalah yang sering terjadi pada sebuah perusahaan adalah masalah persediaan karena kebijakan pengendalian persediaan akan mempengaruhi kinerja perusahaan dalam permintaan pelanggan yang cukup. Metode yang digunakan dalam penelitian ini adalah metode EOQ (Economic Order Quantity) dengan tujuan untuk meminimalkan total biaya persediaan dengan tingkat persediaan yang optimal di masa depan, yang menghitung jumlah permintaan produk yang diproyeksikan berdasarkan perkiraan permintaan (forecasting) dengan metode kuadrat yang diproses dengan perangkat lunak Microsoft Excel. Penelitian ini menyimpulkan bahwa jika perusahaan menggunakan metode EOQ pada 2013, perusahaan dapat menghasilkan penghematan sebesar Rp. 124.993.257.86 (23.97%) dibandingkan dengan kondisi actual perusahaan saat ini.Keywords: Economic Order Quantity
Analisis Pengaruh Brand Image, Brand Trust Dan Psychology Terhadap Purchase Decision Laptop Di Lingkungan Mahasiswa(Studi Kasus : Universitas Kristen Krida Wacana, Univeristas Tarumanegara, dan Universitas Trisakti Jakarta Barat) Fansisca, Jessi; ., Saparso
Ilmiah Manajemen Bisnis VOL. 14 NO. 2 NOVEMBER 2014
Publisher : Ilmiah Manajemen Bisnis

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ABSTRACTThe purpose of this study was to analyze the influence of brand image, brand trust, and psychology towards on purchase decision of laptop in students environmental of Krida Wacana Christian University, Tarumanegara University, and Trisakti University West Jakarta. Samples in this study amounted to 210 people collected from student respondenets of Krida Wacana Christian University, Tarumanegara University, and Trisakti University. Based on a statistic test using SPSS software for windows version 19, showed that brand image, brand trust, and psychology simultaneously (F test) have a significant influence towards on purchase decision. Based on t test, the results of study showed that brand image has a positive influence and significant towards on purchase decision, brand trust has a negative influence and significant towards on purchase decision, and psychology has no influence towards on purchase decision.Keywords: Brand Image, Brand Trust, Psychology, Purchase Decision
ANALISIS PERAN BRAND IMAGE DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY ., Evelyn; ., Saparso
Ilmiah Manajemen Bisnis VOL. 12 NO. 1 MEI 2012
Publisher : Ilmiah Manajemen Bisnis

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Co-Authors ., Evelyn Fansisca, Jessi Wibowo, Venky