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PELATIHAN PEMANFAATAN DAN PENDAMPINGAN DIGITAL MARKETING PADA YAMARU (YAYASAN MANUEL RUNTU) TOMOHON SULAWESI UTARA Ivonne Angelic Umboh; Merry Jeanned’Arc Korompis; Patricia Petrus; Loureine P. Sumual; Rafael Sengkey; Steify Sepang; Johanis Timbuleng
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2490

Abstract

Kegiatan Pengabdian Kepada Masyarakat dilakukan setiap hari Jumat mulai tanggal 3 Juni 2022 hingga saat ini, dilakukan atas permintaan Yayasan Yamaru (Yayasan Manuel Runtu), sebuah yayasan yang memberikan kepedulian penuh kasih kepada penyandang disabilitas ganda yaitu disabilitas mental dan fisik. Penyandang disabilitas ganda (tidak dapat melakukan aktivitas apapun), dirawat mulai dari bayi, remaja dan dewasa bahkan sampai meninggal dunia. Karena dianggap tidak berguna, memalukan, dan karena kemiskinan, para penderita ini ditelantarkan oleh orang tuanya. Yayasan Yamaru karena tekanan kemanusiaan secara sukarela tanpa memandang suku, asal dan agama merawat para penderita ini. Perawatan tersebut membutuhkan dana untuk mendukung kegiatan kemanusiaan tersebut. Para Bruder (biksu atau rohaniwan Katolik) dibantu masyarakat sekitar mendirikan berbagai usaha, yaitu pertanian dan perkebunan, pembuatan benda-benda religi Katolik dan pembuatan garmen atau konveksi. Bagaimana usaha mikro ini dapat bertahan dan berkembang sementara manajer yayasan menghadapi akses pasar kapasitas bisnis yang terbatas? Universitas Katolik De La Salle melalui pendekatan multidisiplin melakukan kegiatan pendampingan dan pelatihan untuk memperkuat pemasaran digital bagi para pengusaha mikro yayasan. Metode yang digunakan adalah melalui pelatihan dan pendampingan rutin setiap hari Jumat untuk meningkatkan akses pasar melalui teknologi informasi dan media sosial. Tujuan dari PKM ini adalah untuk meningkatkan kapasitas usaha mereka dan memperluas jaringan pemasaran dan penjualan produk mereka
Special Event Impacts for Direct Stakeholders: Perspectives of Indonesia’s Independence Day Celebration Tandaju, Teddy; Sumual, Loureine; Korompis, Merry
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.633 KB) | DOI: 10.32535/ijthap.v4i3.1198

Abstract

Indonesia’s Independence Day Celebration (IIDC) as one of great assets to attract better tourism development. The increase in the number of high visits is basically a potential that must continue to be developed.  The IIDC has its own uniqueness and distinctive aspects for tourists to experience or participate. IIDC is celebrated throughout Indonesia with various cultural activities according to each province’s local wisdoms. This event is a national joy and certainly reoccurs annually. This study aims to discuss the importance of holding an event as a tourist attraction together with its impacts on direct stakeholders and how the event or festival of IIDC commemoration can be a sustainably profitable tourist attraction for Indonesia. This study used descriptive method, and the data collected through literature review taken from various sources such as academic books, journals, newspaper articles, and publication in electronics media. The results found that IIDC would serve as a potential sustainable tourist attraction which will breed great economic output as well as building better community-based tourism activities since it is celebrated annually. IIDC is considered a very special event which has the potential of boosting tourism development in Indonesia.
Special Event Impacts for Direct Stakeholders: Perspectives of Indonesia’s Independence Day Celebration Tandaju, Teddy; Sumual, Loureine; Korompis, Merry
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1198

Abstract

Indonesia’s Independence Day Celebration (IIDC) as one of great assets to attract better tourism development. The increase in the number of high visits is basically a potential that must continue to be developed.  The IIDC has its own uniqueness and distinctive aspects for tourists to experience or participate. IIDC is celebrated throughout Indonesia with various cultural activities according to each province’s local wisdoms. This event is a national joy and certainly reoccurs annually. This study aims to discuss the importance of holding an event as a tourist attraction together with its impacts on direct stakeholders and how the event or festival of IIDC commemoration can be a sustainably profitable tourist attraction for Indonesia. This study used descriptive method, and the data collected through literature review taken from various sources such as academic books, journals, newspaper articles, and publication in electronics media. The results found that IIDC would serve as a potential sustainable tourist attraction which will breed great economic output as well as building better community-based tourism activities since it is celebrated annually. IIDC is considered a very special event which has the potential of boosting tourism development in Indonesia.