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All Journal Proceeding of International Conference on Entrepreneurship (IConEnt) Proceeding of International Conference on Global Innovation and Trends in Economy
Margaretha Pink Berlianto
Faculty of Economics and Business, Universitas Pelita Harapan, Tangerang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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FACTORS THAT AFFECT CUSTOMER SATISFACTION IN ONLINE SHOPPING FOR MULTIVITAMIN SUPPLEMENT DURING PANDEMIC OF COVID-19 IN INDONESIA Cory Primaturia; Margaretha Pink Berlianto
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The online purchase of multivitamins during the COVID-19 pandemic has increased significantly because of not only the fact that until now there is no specific treatment for the infection but also the fear of being infected. Purpose - This study aims to investigate the direct influence of determinant factors of customer satisfaction, and the mediating factors of customer satisfaction and fear of COVID-19 in increasing repurchase intentions during the pandemic on multivitamin and micronutrient. Design/Methodology/Approach - This study used quantitative research and data collection was collected using questionnaire. The target population of this research were people that have purchased online multivitamin in e- commerce in Indonesia during pandemic COVID-19. The number of samples were determined to be which 235 samples. The sampling technique use was purposive sampling. Partial Least Square-Structural Equation modelling (SEM-PLS) is applied to this study. Findings - The study result indicated that the repurchase intention was positively affected by customer satisfaction that effected by site design, product price, time saving, product information linked to customer satisfaction and directly influenced by the fear of COVID-19. Research Limitation/Implication - This study only focuses on security, site design, product prices, product quality, product delivery, time, and product information. There are still many other variables that can affect consumer satisfaction in influencing repurchase intention. Practical implication - This study suggests that to retain repurchase intention during this pandemic, practitioner of m-commerce should increase their customer satisfaction by improving the determinant factors of e-commerce and taking emotional factor into consideration.Original/value - This journal provides input for online shopping platform management to pay more attention to factors that are important to be maintained and improved in order to increase consumer satisfaction which will positively affect repurchase intention. 
Influencing Factors of Repurchase Intention on Online Food Delivery Service in Indonesia Kezia Christine; Margaretha Pink Berlianto
Proceeding of International Conference on Global Innovation and Trend in Economics Vol. 4 (2022): Proceeding of The 4th International Conference on Global Innovation and Trends in Eco
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pelita Harapan

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The purpose of this study was to determine the factors that influence repurchase intentions at online food delivery services in Indonesia. This study uses a quantitative study method with a cross-sectional approach with purposive sampling as the sampling technique. The sample of this research is ShopeeFood users who live in Greater Jakarta and are less than 40 years old. This study found that several factors influence repurchase intentions at Shopee Food, such as performance expectancy, habit, impulsive buying tendency, and openness to novelty. Impulse buying tendency was the most substantial factor influencing repurchase intention. Furthermore, congruity to self-image is not proven to have a significant positive effect on repurchase intention. This research only focuses on how certain factors influence the repurchase intention of Generation Y and Z OFDS consumers. So further research is needed to examine other internal and external factors. This research provides information on ShopeeFood management in making managerial decisions.
Co-Authors Cory Primaturia Kezia Christine