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p-Index From 2021 - 2026
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All Journal TEFLICS Journal of Social Humanities and Education: Scripta Humanika
Karla Auria Galeon
University of the Philippines Open University
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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A CRITICAL DISCOURSE ANALYSIS ON TAYLOR SWIFT’S ANTI-HERO MUSIC VIDEO Karla Auria Galeon; Chessa Pae Faustino
Teaching English as Foreign Language, Literature and Linguistics Vol. 3 No. 2 (2023): TEFLICS
Publisher : Program Studi Pendidikan Bahasa Inggris,, Fakultas Ilmu Pendidikan, Universitas Hasyim Asy'ari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/teflics.v3i2.4660

Abstract

Music videos, as an integral part of pop culture, are audio-visual vehicles of communication. Thus, the need for its analysis to examine intended meaning/s of the artist is crucial particularly in the field of semiotics. In this study, Taylor Swift’s Anti-Hero music video was investigated through Social Semiotic Theory and Semiotic Theory; its denotative and connotative signs, and the ensuing myth are identified and interpreted through qualitative analysis, particularly content analysis. The elements that Swift utilized in her music video are imagery and symbolism, as well as allusions and intertextuality to her previous works. The overarching theme of Swift’s nightmares and internal thoughts are elaborated through reminiscing her past actions and experiences, declarations of accountability, paranoia, inevitability and aftermath of human demise, and other personal struggles. Swift alludes to various social issues, namely misogyny, politics, and mental health issues which strongly reflects the status quo. Furthermore, the music video contains hints and clues considered as easter eggs by fans to reference and hint at past and future projects respectively. Swift’s Anti-Hero presents personal shortcomings and struggles in a way that is both humorous and thought-provoking to the audience.
Beyond The Screen: The Psychological Effects and Motivations of Hallyu Fandom Among Southeast Asian University Students Danica Hanna Pastor-Bagayas; Clarizza Joy Tumenes; Karla Auria Galeon
Jurnal Sosial Humaniora dan Pendidikan Vol 2 No 1 (2026): Auguss: Jurnal Sosial Humaniora dan Pendidikan: Scripta Humanika
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/jkhcy323

Abstract

This study investigates the psychological mechanisms and motivational drivers of South Korean popular culture (Hallyu) consumption among university students in the Philippines, Indonesia, and Malaysia (n=201). Employing a mixed-methods explanatory correlational design, the research explores how high digital immersion translates into behavioral aspirations and lifestyle modifications. Quantitative results, utilizing Spearman’s rank-order correlation, demonstrate that intensive media engagement particularly with K-dramas (rs = 0.460, p < 0.001) and K-pop (rs = 0.434, p < 0.001) significantly predicts linguistic acquisition desires and cross-border travel intentions. Complementary qualitative thematic analysis reveals core consumption motivations centered on emotional comfort, aspirational emulation, and visual pilgrimage. Crucially, the findings challenge the assumption of total cultural assimilation by introducing a framework of "Selective Adoption". Students utilize Hallyu as a modern style toolkit for identity performance, yet they maintain strict boundaries against adopting foreign beauty standards or daily lifestyle habits. The study further identifies an "Academic Paradox," wherein Hallyu stimulates informal cultural curiosity but remains intentionally compartmentalized away from formal academic performance. Ultimately, this research refines the concept of a monolithic "Unified Wave" into a "Hybrid Participant" model. The findings suggest that Hallyu functions as a specialized emotional indulgence that reduces psychological distance and fosters global mobility aspirations, all while keeping Southeast Asian youth firmly anchored in their indigenous identities.
Co-Authors Chessa Pae Faustino Clarizza Joy Tumenes Danica Hanna Pastor-Bagayas