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ROGAHANG, JOULA J.
JURNAL ADMINISTRASI BISNIS
Economics, Econometrics & Finance

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PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH DI PT.BANK MANDIRI KC.DOTULOLONG LASUT MANADO KANDOU, HAJAR ASWAT; KALANGI, Johny A. F.; ROGAHANG, JOULA J.
JURNAL ADMINISTRASI BISNIS (JAB) VOL 5. NO 004 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.0.0.2017.17518.%p

Abstract

At Bank Mandiri KC.Dululolong Lasut Manado experienced theproblem of unstable customer savings rate. This unstable number of subscribersis biased by the downturn in the client's economic condition, or there are otherfactors between services that do not correspond to unsatisfactory interests orunsatisfactory facilities that customers turn to other banks. Planting thecredibility of the company, certainly not an easy thing, it takes an appropriatestrategy for the purpose and objectives can be achieved optimally, especially inthe field of marketing. Basically Relationship marketing is a long-termrelationship and bond between producers, consumers, suppliers, and otheractors. Customer loyalty is a behavior associated with a product's brand,including possible renewal of a contract in the future. This research usesquantitative method, sampling technique in this study using Simple RandomSampling, The formula used in calculating this simple correlation coefficient isproduct moment. From the results of statistical testing can be seen clearly thatthe free variable Relationship Marketing affect the dependent variableCustomer Loyalty. the influence of the given free variable is positive whichmeans the more active relationship marketing then result in higher loyalty ofcustomers generated. These results are also in accordance with the proposedhypothesis. This shows that relationship marketing is one of the determinants ofcustomer loyalty because good relationship marketing will create and maintaincustomer loyalty. So the higher the relationship marketing applied will increasecustomer loyaltyKeywords: Relationship Marketing and Customer Loyalty
ANALISIS PEMBERIAN KREDIT MIKRO TERHADAP PENINGKATAN NASABAH STUDI PADA PT. BANK SULUTGO CABANG MANADO REGAR, RIFKA; AREROS, WILLIAM A.; ROGAHANG, JOULA J.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 4, No 4 (2016): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.4.4.2016.13827.%p

Abstract

Abstract. The purpose of this study was to determine the effect of micro-credit to the increase in customers of PT Bank Sulutgo in Manado. The sample in this study were 60 customers as respondents. The data in this study using statistical parametric approach correlation analysis. Results indicate micro credit effect on the increase in customers. Therefore, PT Bank Sulutgo leaders must pay attention to micro businesses in order to increase the number of clients continues to contribute to the development of micro-enterprises in the city of Manado. Keywords: Micro credit, Improved Customer
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMENPADA PT JUMBO SWALAYAN MANADO OHY, VELNAWATY K.L.; Kalangi, Johny A. F.; Rogahang, Joula J.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 5, No 002 (2017): Jurnal Adminnistrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.5.002.2017.16264.%p

Abstract

Customer satisfaction is also one of the important things in a marketing. When a customerfeels satisfied with a product or service, then customers generally will continue to buy anduse it. And indirectly he will promote by telling others about his experience of the quality ofthe products or services he has used. Conversely, if customers are not satisfied then tend tomove to another place. This study aims to determine and prove how much influence thequality of service to customer satisfaction at PT Jumbo Swalayan Manado. The population inthis study are consumers who shop at Jumbo Self-service. Samples taken by 50 respondentsby using non prpbability sampling technique with accidental sampling approach, that issampling technique based on chance, that anyone who happened to meet with the researchercan be used as sample if considered suitable. One of the factors that determine the level ofsuccess and quality of the company is the ability of the company in providing services tocustomers. Every business competes to produce the best service quality for its consumers.According to the Parasuraman (in Rambat 2013: 216) the quality of services can be definedas how far the difference between reality and consumer expectations for the services theyreceive. Meanwhile, according to Tjiptono (2007) the quality of service as an effort to meetthe needs and desires of consumers and the accuracy of delivery in the balance of consumerexpectations. Based on the results of research and data analysis, the regression equation isgenerated ie, with the value of determination. This means that consumer satisfaction isinfluenced by the independent variable (service quality) consisting of reliability,responsiveness, assurance, empathy, tangible,, while the rest is heard by variable. Beyond thisstudy is quite small, then the next research is suggested to examine the variables that existoutside the study but have a proportion that the quality of service has a positive andsignificant impact on customer satisfaction at PT Jumbo Swalayan Manado. Given the greaterquality of service impact on customer satisfaction is expected to more companies improveservices to create loyal customers.Keywords: Service Quality, Consumer Satisfaction
Pengaruh Suasana Toko Terhadap Minat Beli Konsumen Pada UD. Sinar Anugerah Pratama Manado Paila, Jeremia Alfredo; Kalangi, John A. F.; Rogahang, Joula J.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 6, No 001 (2018): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.6.001.2018.19224.%p

Abstract

Store atmosphere is a physical characteristic that is very important for every business and can affect the feelings or moods of consumers who visit the store, thereby affecting the interest to buy. Buying interest is a desire to buy a product or service to be purchased. In every business activity, basically aims to gain maximum profit in order to maintain the exsitence of the company amid the competition. The goal to be achieved in this research is to know the magnitude of the influence of store atmosphere on consumer buying interest in UD. Sinar Anugerah Pratama Manado. The research is a kind of quantitative research. Independen variable (x) is the store atmosphere and the dependent variable (y) buying interest. The population of this research is all visitor in UD. Sinar Anugerah Pratama Manado. Assuming the population in this study is not limited. Sampling in this study using purposive sampling method, data collection techniques used in this study is a questionnaire. Samples drawn from a population of 50 respondents consisting of 72% female and 28% male. Hypothesis testing in this study using parametric statistics in the form of t-test to see how the influence of each independent variable individually to the dependent variable. And the f-test to see how the influence of all independent variables together on the dependent variable. The value of f-arithmetic of 8.519 with the significance p-value = 0.005 < 0.05 indicates that there is a simultaneous significant influence of the store's atmosphere on buying interest. The value of t-arithmetic of 2.919 with significance p-value = 0.005 < 0.05 indicates that there is a partial significant influence of the independent variable to the dependent variable. This means that there is a strong relationship that gives effect to buy interest to consumers. From the results of hypothesis testing above shows there is significant influence of store atmosphere to consumer buying interest in UD. Sinar Anugerah Pratama Manado. Keywords: Store atmosphere, buying interest.
Analisis Profitabilitas Pada PT Bank Negara Indonesia Tbk Cabang Manado Chandra, Nathalia A.; Rogahang, Joula J.; Keles, Dantje
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23530.43-48

Abstract

The purpose of this research is to analyze the financial ratios in particular the profitability ratio of PT Bank Negara Indonesia Tbk. In the present era more and more companies are emerging and also the competition is so strict, therefore the company must Increase the profit that can be able to compete. The research method used is the ratio of profitability. The profitability ratio is a ratio used to measure the company's ability to generate profit at a certain level of sales, Aser, and stock Capital The research results show that profitability can be said to be good when Profit that can be held annually in the company is able to achieve the target of the company itself. And the results obtained from the research of each indicator for five years from year 2014-2018 is as follows. Gross Profit Margin in the year 2014 of 59%, 2015 of 45%, 2016 amounted to 48%, 2017 for 54%, and 2018 for 56%. Operating Profit Margin in the year 2014 of 59%, 2015 of 45%, 2016 amounted to 48%, 2017 for 54%, and 2018 for 55%. Net Profit Margin in the year 2014 of 48%, 2015 of 36%, 2016 amounted to 38%, 2017 for 43%, and 2018 for 42%. Return on Assets in 2014 amounted to 3%, 2015 by 2%, 2016 by 2%, 2017 by 2%, and 2018 by 2%. Return on Equity in 2014 amounted to 18%, 2015 by 12%, 2016 by 13%, 2017 by 14%, and 2018 by 14%. It can be seen from the presentation of the five indicators can be said to be good, although the presentation that can be in the company in 2015 was decreased, but the company was able to increase back in the following years. It means the company is able to minimize the profit gained according to expectations.
Analisis Rasio Kinerja Keuangan Pada PT. Bank SULUTGO Rawung, Scarlet E.; Rogahang, Joula J.; Mangindaan, Joanne V.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.2.2019.23897.19-27

Abstract

Research on using to find out and analyze financial performance at PT Bank-PLACES to GO. In this current era increasingly many companies appear and also being so tight, so from that company (bank) earnings should improve in order to be able to compete. The focus in this study is on the financial statements of the year 2015, 2016, and 2017, with financial ratios i.e. ratio of profitability, liquidity ratios, and ratios of the banking capital. While the source of the data used in this research is secondary data in the form of banking financial reports document from the year 2015 to 2017 are on acquire from webside https://www.banksulutgo.co.id . Results of the study showed a ratio of profitability have good financial kenerja, capital ratio and likuditas ratio also has a good financial performance, though in year 2015 to 2017 rising and decline but the financial performance the bank achieve not FLAMMABLE under standard BI BI standards but so can still in good financial ratio tells me. Therefore, PT. Bank SULUTGO should further improve the financial performance of a maximum in the next year.
Analisis Sumber Dan Penggunaan Modal Kerja Pada PT. Blue Bird Tbk Supit, Tesalonika M.; Pelleng, Frendy A. O.; Rogahang, Joula J.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23716.147-152

Abstract

The purpose of this study was to determine how the implementation of the analysis of sources and uses of working capital at PT. Blue Bird Tbk. The method used is descriptive method using a quantitative approach to the analysis of financial statements. Data and data source is the annual report data from PT. Blue Bird Tbk. The results showed that: (1) Their role of the sources and uses of working capital as a whole, showing the level of effectiveness and efficiency is maintained so the security of the banking financial turnaround can work well and do not affect workers at the PT. Blue Bird Tbk, (2) development of the use of working capital PT. Blue Bird Tbk from years 2016-2017 corresponding financial statement analysis had experienced an increase in which the total assets to net working capital ratio shows the change of + 8,8% ; Current Liabilities to net working capital ratio shows changes + 1% and working capital turnover ratio shows the change of + 6,9%. Observing the development of resources and the use of working capital at PT. Blue Bird Tbk. Shows the rate of change increased (+), then it is suggested, that the company’s ,management constantly review, evaluate and assess reports of capital sources and uses of working capital so that it can ensure the performance of company’s service increasingly better in the future.
Co-Authors Chandra, Nathalia A. Dantje Keles Kalangi, John A. F. KALANGI, Johny A. F. KANDOU, HAJAR ASWAT OHY, VELNAWATY K.L. Paila, Jeremia Alfredo PELLENG, FRENDY A. O. Rawung, Scarlet E. REGAR, RIFKA Supit, Tesalonika M. William A. Areros