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All Journal Jurnal Manajemen Kreatif dan Inovasi
Fresty Mulia Cahyani
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Decision Sciences, Operations Research & Management

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Meningkatkan UMKM Di Pulau Alor Dalam Novel Swarna Alor: Impian Di Langit Timur Karya Dyah Prameswarie Seli Septiani; Fresty Mulia Cahyani; Eva Dwi Kurniawan
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i1.2225

Abstract

Abstract.This research aims to describe UMKM marketing strategies in a literary work. The literary work used in this research is a novel entitled Swarna Alor by Dyah Prameswarie. The method used is a qualitative method with a descriptive approach. The results of this research show that the people of Alor Island have great potential to develop the village economy through UMKM. Supporting factors in community development in the economic sector include abundant natural resources and fairly high community participation. Meanwhile, the inhibiting factor is limited marketing facilities
Meningkatkan UMKM Di Pulau Alor Dalam Novel Swarna Alor: Impian Di Langit Timur Karya Dyah Prameswarie Seli Septiani; Fresty Mulia Cahyani; Eva Dwi Kurniawan
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i1.2225

Abstract

Abstract.This research aims to describe UMKM marketing strategies in a literary work. The literary work used in this research is a novel entitled Swarna Alor by Dyah Prameswarie. The method used is a qualitative method with a descriptive approach. The results of this research show that the people of Alor Island have great potential to develop the village economy through UMKM. Supporting factors in community development in the economic sector include abundant natural resources and fairly high community participation. Meanwhile, the inhibiting factor is limited marketing facilities
Co-Authors Eva Dwi Kurniawan Seli Septiani