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All Journal Journal of Economic, Bussines and Accounting (COSTING) Konsienti: Community Services Journal
Fitrah Sari
Universitas Putra Indonesia "YPTK" Padang
Religion Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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HUMAN RESOURCE MANAGEMENT IN THE ERA OF TECHNOLOGICAL DISRUPTION: A NEW PARADIGM FOR ADAPTIVE ORGANIZATIONS Silvia Iskandar; Fitrah Sari; Mirsal Mirsal
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14268

Abstract

The rapid advancement of technology has significantly disrupted Human Resource Management (HRM) practices, presenting both opportunities and challenges for organizations. This study aims to explore the impact of technological disruption on HRM, focusing on the transformations in recruitment, training, and employee management. By employing a qualitative methodology, the research utilized case studies from organizations such as Telkom and Unilever, complemented by interviews with HR leaders to analyze how they have successfully adapted their HR practices to the digital age. The findings indicate that organizations that integrate AI-driven tools and digital learning platforms into their HR processes have enhanced recruitment efficiency, employee engagement, and performance management. However, challenges such as employee resistance, job displacement concerns, and the need for continuous upskilling were also identified. The study suggests that organizations should prioritize creating an adaptive work culture, support employee well-being, and provide reskilling opportunities to ensure that technology complements human capital. These findings have important implications for HR professionals seeking to navigate the digital transformation of HRM, providing a roadmap for balancing technological adoption with human-centric strategies in the workplace
Pemanfaatan Media Sosial untuk Promosi Usaha Kuliner pada Warung Bakso Mas Arif di Kota Padang Fitrah Sari; Silvia Iskandar; Deni Amelia; Hesti Maria Putri
Konsienti : Community Services Journal Vol. 1 No. 01 (2023): July
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v1i01.12

Abstract

Community Service is a form of the Tridarma of Higher Education. This Community Service is purpose to carry out socialization and educational activities in Culinary Business SMEs at Warung Bakso Mas Arif in Padang City. The general objective of this community service activity is to provide additional knowledge and understanding of the efforts that can be made by business owner to increase sales through increased promotion or marketing by utilizing social media. In this case business owners can make efforts to increase sales through the use of social media which is one of the business solutions in increasing their business marketing. By utilizing social media platform wisely, these SMEs can expand their market reach, build relationships with costumers and promote their products or services but in an easier and free way.
Strategi Inovatif Pemanfaatan Media Sosial untuk Mengoptimalkan Promosi Usaha Koko Donat di Kota Padang Fitrah Sari; Silvia Iskandar
Konsienti : Community Services Journal Vol. 2 No. 02 (2024): July
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v2i02.65

Abstract

Usaha Koko Donat merupakan salah satu UKM di Kota Padang yang memiliki potensi besar untuk berkembang melalui peningkatan strategi promosi dan pemasaran digital. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk membantu Koko Donat dalam memanfaatkan media sosial secara efektif sebagai sarana promosi yang dapat meningkatkan daya saing dan penetrasi pasar. Metode yang digunakan meliputi sosialisasi dan pelatihan langsung mengenai pembuatan profil bisnis yang menarik dan pengelolaan media sosial yang konsisten dan profesional. Hasil kegiatan ini menunjukkan bahwa melalui pendekatan yang sistematis dan dukungan strategi digital yang tepat, Koko Donat mampu meningkatkan keterlibatan pelanggan dan memperluas jangkauan pasar. Peningkatan pemahaman tentang pentingnya media sosial dalam bisnis juga berhasil memotivasi pemilik usaha untuk terus berinovasi dan mengembangkan usaha secara berkelanjutan. Dengan demikian, kegiatan ini memberikan kontribusi nyata dalam mendukung pertumbuhan usaha kecil menengah melalui pemanfaatan teknologi digital
Co-Authors Deni Amelia Hesti Maria Putri Mirsal Mirsal Silvia Iskandar