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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Publikasi Ilmu Manajemen
Sri Ramadhani
Universitas Islam Negeri Sumatera Utara Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Transformational Leadership Dan Pengaruhnya Terhadap Peningkatan Efisiensi Dan Produktivitas Pegawai Di Sekretariat DPRD Kota Medan Sri Ramadhani; Vivi Aprinilova Barus
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3658

Abstract

This study aims to analyze the effect of transformational leadership on improving employee efficiency and productivity at the Medan City DPRD Secretariat. The method used was descriptive qualitative analysis, focusing on relevant documents, including employee performance reports, organizational policies, and meeting notes. The data obtained from these documents provided insight into the leadership practices implemented and their impact on employee performance. The results showed that transformational leadership plays an important role in improving employee efficiency and productivity. Document analysis revealed that leaders who applied this leadership style succeeded in creating a supportive work environment, increasing employee motivation, and strengthening commitment to organizational goals. In addition, documents also show an increase in employee performance in line with the application of transformational leadership principles. The findings provide strategic implications for management development at the Medan City DPRD Secretariat, emphasizing the importance of applying transformational leadership to achieve better results in employee performance. Therefore, it is recommended that leaders in this environment continue to develop inspirational and supportive leadership styles.
Pengaruh Nostalgia Marketing dan Modal Sosial terhadap Resiliensi Bisnis UMKM Dodol Pasar Bengkel di Era Jalan Tol Trans Sumatera Windy Frestia Lubis; Sri Ramadhani; Atika Atika
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 1 (2026): Maret: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i1.7036

Abstract

Following the operation of the Medan–Tebing Tinggi segment of the Trans-Sumatra Toll Road, altered traffic dynamics have created new challenges for customer footfall and dodol MSMEs in Pasar Bengkel, Serdang Bedagai. To investigate how these businesses adapt, this study investigates the partial and simultaneous impact of two key drivers: nostalgia marketing and social capital. Adopting an associative-causal quantitative strategy, a saturated sample of 39 operating dodol enterprises completed a 5-point Likert instrument. Through SPSS-based multiple regression, nostalgia marketing was shown to have a strong, positive partial relationship with organizational resilience (t=4.197>2.028). Social capital displayed an equally significant positive relationship (t=4.506>2.028). Jointly, the two predictors significantly influence business resilience (F=29.232>3.26), yielding an R^2 value of 0.619. Consequently, 61.9% of the resilience variance is explained by the model, leaving 38.1% to factors beyond the scope of this study.
Co-Authors Atika Vivi Aprinilova Barus Windy Frestia Lubis