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All Journal JURNAL ADMINISTRASI BISNIS JURNAL ILMIAH SOCIETY
TAMPI, JOHNY
JURNAL ADMINISTRASI BISNIS
Economics, Econometrics & Finance Social Sciences

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Journal : JURNAL ADMINISTRASI BISNIS

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PENGARUH PROMOSI TERHADAP TINGKAT PENJUALAN SEPEDA MOTOR HONDA BeAT PADA PT DAYA ADICIPTA WISESA DI MAUMBI MINAHASA UTARA MUSAK, ROLANDO DIEMER; SUMAMPOUW, HANNY; TAMPI, JOHNY
JURNAL ADMINISTRASI BISNIS (JAB) Vol 4, No 4 (2016): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.4.4.2016.13822.%p

Abstract

ABSTRACT : The research in based on the notion that Promosion is one of the important activities of the Maerketing Mix. Because the campaign is an activity the companyinits effort to communicate with consumers. With the expected existing communication in answer frm consumer on product offered. This response by consumers can be categorized in the readiness of the buyer, ie awareness, knowledge, interests, preferences, believe, to buy. For the main purpose of the sale, namely : inform, persuade/ influence and remain. The purpose og this study was to determine the effect on the rate of sales promotion motor Honda Beat bikes at PT DayaAdiciptaWisesa in maumbi North Minahasa Manado. This research uses descriptive method kualitatif using Descriptive Statistics analysis using a simple correlation analysis and simple regression. Keywords : Promotional Sales Rate
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELI SIMCARD TELKOMSEL PADA MAHASISWA FISPOL UNSRAT MANADO Sakul, Octavia Inggrid; Tampi, Johny; Tumbel, Tinneke
JURNAL ADMINISTRASI BISNIS (JAB) VOL 5. NO 004 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.0.0.2017.17488.%p

Abstract

The purpose of this research is to determine the influence of brand image oncostumer purchase decision of Telkomsel sim card. This is an associative quantitativeresearch with survey method to collect the data. The population in this research was allstudent at Faculty of Social and Political Science Sam Ratulangi Manado. Sample sizewas selected using slovin formula with total 100 respondents, and analyzed usingcorrelation analysis and simple linier regression. The result revealed that brand imagehad an impact on consumer purchase decision of Telkomsel sim card. This resultrecommends the company to understand the characteristics can be more reflected thebrand image of the costumer. So the more company make the brand image better, themore consumer wull be interested to use the products in that company.
Co-Authors Kalangi, Johnny MUSAK, ROLANDO DIEMER Prisylia Rawis Sakul, Octavia Inggrid SUMAMPOUW, HANNY TINNEKE TUMBEL