Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal J-CEKI
Andika Ahmad Haryono
Universitas asa indonesia
Humanities Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Produk, Persepsi Harga dan Suasana Toko Terhadap Kepuasan Pelanggan Paris Baguette Andika Ahmad Haryono; Sinthon L. Siahaan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 2: Februari 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i2.1917

Abstract

This study aims to identify the effect of product quality, price perception and store atmosphere on Paris Baguette customer satisfaction. The population in this study are customers who buy at Paris Baguette PIM 3 during the January-March period. For the data collection technique used is the survey method by distributing questionnaires, using a sample of 200 respondents. Methods of data collection using questionnaires distributed to respondents. The data analysis method used is SEM-PLS using Smart-PLS 3 software to process data. The results showed that product quality had no effect on customer satisfaction, but other variables namely perception of price and store atmosphere showed  significant  and positive effect, effect on customer satisfaction.
Co-Authors Sinthon L. Siahaan