Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat
Syubhan Akib
Institut Ilmu Sosial dan Manajemen Stiami, Jakarta
Humanities Public Health Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peningkatan Pengetahuan Penggunaan Media Sosial sebagai Alat Pemasaran Melalui Pelatihan bagi UMKM Binaan Disparekraf DKI Jakarta Syubhan Akib
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 5, No 1: Juli 2022
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v5i1.2415

Abstract

Currently, Micro, Small and Medium Enterprises (UMKM) have a major role in improving people's living standards and strengthening the Indonesian economy. In the era of the Industrial Revolution 4.0, the competitive ability of UMKM must be improved by mastering the use of social media as a marketing tool. The ability to use social media is important, especially for UMKM assisted by the DKI Jakarta Provincial Tourism and Creative Economy (Disparekraf) so that they can compete in the digital era. The purpose of this Community Service (PKM) activity is to provide knowledge about skills and the use of social media as a marketing tool for UMKM by conducting training and mentoring methods. The result of this activity is that UMKM are expected to be able to use social media as a product promotion tool in order to increase sales.
Co-Authors