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Pengaruh Strategi Digital Marketing, Inovasi Produk, Dan Modal Usaha Terhadap Pendapatan UMKM Achmad Syakur; Franciskus Antonius Alijoyo
SWABUMI (Suara Wawasan Sukabumi): Ilmu Komputer, Manajemen, dan Sosial Vol 12, No 1 (2024): Volume 12 Nomor 1 Tahun 2024
Publisher : Universitas Bina Sarana Informatika Kota Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/swabumi.v12i1.20032

Abstract

Usaha Mikro, kecil dan menengah (UMKM) Kota Sukabumi merupakan pelaku usaha disekitar daerah kota Sukabumi. UMKM Kota Sukabumi masih belum optimal dalam penggunaan digital marketing, inovasi produk dan modal usaha. Hal itu menyebabkan berkurangnya pemasaran dari UMKM itu sendiri sehingga menyebabkan pendapatan menjadi menurun. Penggunaan strategi marketing, inovasi produk dan modal usaha menjadi peranan penting untuk pelaku UMKM. Dalam penelitian ini, menganalisis seberapa pengaruh dari strategi marketing, inovasi produk dan modal usaha terhadap pendapatan pada usaha UMKM Kota Sukabumi. Dalam penelitian ini, menggunakan metode regresi linier sederhana dan menggunakan  aplikasi SPSS versi 23.0 untuk pengolahan data. Hasil menunjukan variable digital marketing, inovasi dan modal usaha berpengaruh secara signifikan terhadap minat sebanyak 82% berdasarkan nilai koefisien determinasi, sisanya 18% dipengaruhi oleh variabel lainnya. Selanjutnya variabel X1, X2 dan X3 berpengaruh positif terhadap variabel Y.Sukabumi City Micro, Small and Medium Enterprises (MSMEs) are business actors around the Sukabumi city area. Sukabumi City MSMEs are still not optimal in the use of digital marketing, product innovation and business capital. This causes a reduction in marketing from MSMEs themselves, causing income to decrease. The use of marketing strategies, product innovation and business capital is an important role for MSME players. In this research, we analyze the influence of marketing strategy, product innovation and business capital on income in MSME businesses in Sukabumi City. In this research, a simple linear regression method was used and the SPSS version 23.0 application was used for data processing. The results show that the variables digital marketing, innovation and business capital have a significant influence on interest by 82% based on the coefficient of determination value, the remaining 18% is influenced by other variables. Furthermore, variables X1, X2 and X3 have a positive effect on variable Y.
Pengaruh Kualitas Pelayanan, Promosi dan Biaya terhadap Minat Melanjutkan Pendidikan di STIKES Rendri Purwandi Putra; Franciskus Antonius Alijoyo
SWABUMI (Suara Wawasan Sukabumi): Ilmu Komputer, Manajemen, dan Sosial Vol 12, No 1 (2024): Volume 12 Nomor 1 Tahun 2024
Publisher : Universitas Bina Sarana Informatika Kota Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/swabumi.v12i1.20033

Abstract

Di era perubahan cepat, peningkatan kualitas pelayanan pendidikan kesehatan, promosi program, dan pemahaman biaya pendidikan berperan besar dalam memotivasi individu untuk melanjutkan pendidikan di bidang kesehatan. Faktor-faktor ini saling terkait dan memengaruhi keputusan siswa dan calon mahasiswa dalam melanjutkan pendidikan mereka. Memahami kompleksitas hubungan antara ketiga faktor ini dapat membantu lembaga pendidikan kesehatan dalam merancang strategi yang lebih efektif untuk meningkatkan minat dan partisipasi dalam pendidikan kesehatan. Dengan demikian, penelitian ini menjadi penting dalam merumuskan solusi yang relevan dan berkelanjutan dalam pengembangan pendidikan kesehatan. Penelitian ini akan dilakukan di STIKES Kota Sukabumi dengan mengolah informasi atau data dari hasil penyebaran kuisioner yang dilakukan pada 104 mahasiswa baru. Terdapat 22 indikator pertanyaan yang dijadikan referensi untuk pengolahan data menggunakan SPSS. Hasilnya dari variabel independen dan dependen yang diuji memenuhi standar reliabel dengan nilai 0,714 untuk variabel kualitas pelayanan, 0,698 untuk variabel promosi, 0,732 untuk variabel biaya dan 0,778 untuk variabel minat, sementara hasil dari uji validitas untuk 22 indikator pertanyaan yang diajukan semua indikator dinyatakan valid karena Rhitungnya lebih besar dari Rtabel yaitu: 0,192. Berdasarkan hasil perhitungan masing-masing variabel tersebut, diketahui bahwa variabel kualitas pelayanan, promosi dan biaya sama-sama berpengaruh secara simultan terhadap variabel minat.In an era of rapid change, improving the quality of health education services, program promotion, and understanding the costs of education play a major role in motivating individuals to continue their education in the health sector. These factors are interrelated and influence students' and prospective students' decisions in continuing their education. Understanding the complexity of the relationship between these three factors can help health education institutions design more effective strategies to increase interest and participation in health education. Thus, this research is important in formulating relevant and sustainable solutions in the development of health education. This research will be carried out at STIKES Sukabumi City by processing information or data from the results of distributing questionnaires to 104 new students. There are 22 question indicators which are used as references for data processing using SPSS. The results of the independent and dependent variables tested met reliable standards with a value of 0.714 for the service quality variable, 0.698 for the promotion variable, 0.732 for the cost variable and 0.778 for the interest variable, while the results of the validity test for the 22 question indicators asked were all declared valid because The Rcount is greater than the Rtable, namely: 0.192. Based on the calculation results for each of these variables, it is known that the variables of service quality, promotion and costs both simultaneously influence the variables of interest.
PROSES MANAJEMEN PENDIDIKAN DI PONDOK PESANTREN DAARUDDA’WAH KABUPATEN TASIKMALAYA Windriyana Windriyana; Franciskus Antonius Alijoyo
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 11 No. 1 (2024): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v11i1.1052

Abstract

This research aims to study new and creative educational management practices in facing the challenges of the digital era, with a focus on secondary Islamic boarding schools in Indonesia. The research method used is qualitative with a case study approach at selected Daruddwah Islamic boarding schools. Data was collected through interviews with informants, observations at research location, and analysis of related documents. The research results show that the use of technology in Islamic boarding school management not only makes administrative work more efficient, but also improves the quality of learning. The innovations found include the use of digital learning management systems, the application of mixed learning methods, and increasing teachers' abilities in using technology. However, the research also found challenges, such as limited access to technology and differences in the level of digital readiness between teachers and students. This research provides understanding of how Islamic boarding schools can change management practices to exploit the potential of education in the digital era, and provide recommendations for educational policy and teacher professional development.
ANALYSIS OF DIGITAL GOVERNANCE IMPLEMENTATION IN MODERN ORGANISATIONS: CHALLENGES AND SOLUTIONS Zahara Tussoleha Rony; Franciskus Antonius Alijoyo; Fety Surfaifel
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4140

Abstract

This study aims to analyse the implementation of digital governance in modern organisations, focusing on identifying the challenges faced and the strategic solutions that can be applied. Digital governance is an important aspect in supporting organisational transformation towards efficiency, transparency, and accountability based on information technology. However, its implementation is not without various obstacles, such as infrastructure constraints, human resource readiness, cyber security, and suboptimal regulations. Through literature review and comprehensive analysis, this study outlines these challenges and formulates strengthening strategies that include technology investment, human resource capacity building, security policies, regulatory collaboration, and technological innovations such as artificial intelligence and big data. The results of this study are expected to provide theoretical contributions as well as practical recommendations for organisations seeking to implement effective and sustainable digital governance.
Agile Curriculum Development For Informatics Using Scrum, Notion, And Coda Indra Surya Permana; Franciskus Antonius Alijoyo
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2803

Abstract

This research focuses on the implementation of the SCRUM method in the curriculum renewal process of the Informatics study program at Mahardika Institute of Technology and Health Cirebon, utilizing digital tools Notion and Coda.io. The main objective of this research is to explore how the SCRUM method can enhance efficiency and effectiveness in curriculum development, facilitate team collaboration, and introduce complex database concepts to non-IT faculty through user-friendly applications. The research findings indicate that the implementation of the SCRUM method significantly improves the quality and speed of curriculum development, while Notion and Coda.io facilitate documentation, communication, and team collaboration. This research concludes that integrating the SCRUM method and digital tools provides an effective approach to curriculum renewal in the digital era, ensuring that the curriculum remains relevant to current industry and technological needs. Limitations of the research include focusing on one institution and study program, suggesting the need for further research to validate these findings in a broader context.
Optimizing Incident Management With Itil V4 Framework For Internet Network Stability At Mahardika Institute Of Technology And Health Cirebon Ahmad Ngiliyun; Franciskus Antonius Alijoyo
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2804

Abstract

In the evolving digital era, computer networks have become vital infrastructure for various institutions and organizations, including educational institutions such as the Mahardika Institute of Technology and Health. At the same time, network instability can cause disruptions in daily activities, including teaching and learning activities, access to information resources, and various other support services. This research aims to identify and address network instability at the Mahardika Institute of Technology and Health using a Case Study research method.
Itu Analisis Kesiapan Organisasi dan Implementasi Sistem Informasi Manajemen Proyek pada Perusahaan Hadi Winarto; Franciskus Antonius Alijoyo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The implementation of a project management information system (SIMP) can bring improvements in efficiency, effectiveness, and transparency in managing projects, contributing to the achievement of the company's business goals. However, before implementing SIMP, companies need to analyze their organizational readiness so that the implementation can run smoothly and provide maximum benefits. This research aims to analyze the level of organizational readiness and SIMP implementation in the company. The research method used is qualitative method. Data collection is done through literature studies, then the collected data is analyzed through three stages, namely data reduction, data presentation, and conclusion drawing. The results show that organizations must pay attention to several factors of organizational readiness in implementing SIMP which include support from the management level, a supportive organizational culture, a clear organizational structure, the availability of adequate technological infrastructure, and the existence of human resource expertise. After the organization ensures that these factors have been met, only then can the SIMP implementation process be carried out with the stages of planning, implementation, and operation.
INOVASI PROSES BISNIS E-COMMERCE: PENGELOLAAN KUALITAS PRODUK DAN PELAYANAN UNTUK MENINGKATKAN TINGKAT KEPUASAN KONSUMEN Moch Mumin Amirulloh; Franciskus Antonius Alijoyo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk menganalisis model keputusan pembelian melalui kepuasan konsumen pada pasar, dengan penekanan pada kualitas produk dan pelayanan. Dalam konteks ini, kepuasan konsumen dianggap sebagai faktor utama yang memengaruhi keputusan pembelian konsumen pada platform pasar. Penelitian ini menggunakan pendekatan kuantitatif dan kualitatif untuk mengidentifikasi hubungan antara kepuasan konsumen, kualitas produk, dan kualitas pelayanan yang ditawarkan oleh pasar. Penelitian ini diharapkan dapat memberikan wawasan yang lebih mendalam tentang bagaimana kepuasan konsumen memengaruhi keputusan pembelian mereka, khususnya melalui evaluasi pengguna e-commerce terhadap kualitas produk dan layanan. Penelitian ini diharapkan dapat memberikan kontribusi signifikan untuk pemahaman lebih baik tentang perilaku pelanggan dan strategi pemasaran yang berhasil di platform e-commerce.
PERAN TEKNOLOGI DIGITAL DALAM MENINGKATKAN STRATEGI EKONOMI SIRKULAR PADA LEAN CONSTRUCTION (STUDI KASUS PT. XYZ) Ernawan Ernawan; Franciskus Antonius Alijoyo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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Abstract

Teknologi digital mempunyai peran penting dalam meningkatkan strategi ekonomi sirkular pada Lean Construction. Teknologi blockchain, robotics, dan artificial intelligence (AI) dapat digunakan untuk mengelola dan memantau material yang digunakan serta menganalisis data guna meningkatkan efisiensi produksi dan mengurangi waste. Teknologi Internet of Things (IoT) dan digital fabrication dapat membantu mengurangi konsumsi energi dengan cara mengawasi dan mengelola sumber daya serta mengurangi biaya dan waktu produksi. IoT untuk pengawasan sumber daya yang lebih efektif dengan sensor dan data real-time, sedangkan digital fabrication, memungkinkan produksi material yang lebih presisi dan efisien sehingga dapat mengurangi pemborosan energi. Sistem manajemen data dan peningkatan proses juga merupakan kontribusi signifikan dari teknologi digital. Sistem ini dapat mengelola dan memantau material yang digunakan serta mengurangi waste dengan cara melacak penggunaan material dari awal hingga akhir, memastikan tidak ada pemborosan atau penyalahgunaan. Peningkatan proses dapat dilakukan dengan menggunakan teknologi digital untuk mengidentifikasi dan mengeliminasi langkah-langkah yang tidak efisien dalam produksi, sehingga meningkatkan nilai produk akhir.