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All Journal International Journal of Applied Economics, Accounting and Management (IJAEAM) Radinka Journal of Science and Systematic Literature Review
Chalchissa Amentie KERO
Jimma University
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Public Health

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Meta Analysis Study of Marketing Innovation on SME Business Performance in Ethiopia Shashi Kant; Fisseha Dejene YADETE; Chalchissa Amentie KERO
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 1 No. 1 (2023): RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW (RJSLR)
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/rjslr.v1i1.91

Abstract

This study looked at how market innovation affected SMEs' performance in Addis Abeba, Ethiopia, with the use of government support programs as a moderator. The study's meta-analysis will be guided by the Schumpeter innovation theory, which also incorporates the diffusion of innovation theory, expectancy theory, institutional theory, stakeholder theory, absorptive capacity theory, resource-based view/theory, dynamic capability theory, R-A theory, and a unified theory of acceptance and use of technology. The researcher used an effect size approach based on a forest and funnel plot to scan, exclude, and include relevant material. Researchers discovered a connection between the dimension of innovation and company performance on the basis of an extensive literature review. Also Based on the studied literature, the researcher discovered a link between the moderation of the government support program and the performance of SMEs' firms in the area of innovation. To carry out this study, an exploratory sequential mixed-methods research design will be used. Based on the current literature, the study attempts to create a conceptual framework and testable hypotheses. It was discovered that the impact of marketing innovation on a firm's performance was moderated by government support programs. Businesses must be encouraged to adopt government support programs with a moderating influence as a result.
Competitive Strategy Orientation and Market Orientation for Product Innovative Success in Ethiopian Smes Teshome Bekele Nege; Chalchissa Amentie Kero
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 3 (2024): May 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i3.2171

Abstract

SMEs have increased in efficiency on a global scale thanks to innovation and strategic marketing. Small and medium enterprises (SMEs) are essential to economic success in the ever-changing global economy, especially for rising nations like Ethiopia. However, SME faces challenges that has to be addressed by strategic orientations (Dinku & Belay, 2021; Abebe & Tekle, 2022). In SMEs, innovation and product success have been found to be contingent upon the strategic integration of market orientation and competitive strategy orientation (Chalchissa et al., 2017). Consequently, in order for SMEs to maintain competitiveness, promote innovation, and propel growth in a variety of economic and cultural contexts, they must comprehend and put into practice strategic orientations such as market and competitive strategies (Okello & Luttah, 2022). These approaches aren't as common in emerging economies, though, because SMEs' success and inventiveness are essential for generating income and jobs (Okello & Luttah, 2022)
Co-Authors Fisseha Dejene Yadete Shashi Kant Teshome Bekele Nege