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Pemberdayaan Umkm Desa Ombul Berbasis Kearifan Lokal Chaoirul anam; Suci Indah Sari; mohammad arief
Asthadarma : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2022): Maret
Publisher : Universitas Merdeka Surabaya

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Abstract

The most superior natural resource in the Ombul community is rice where they apply a rainfed system meaning they make rainwater the main supplier of agricultural land. Of course, this also has risks when the dry season arrives. So, the Ombul village community could not plant rice. The Ombul village community also has Ombul UMKM but the program is not running. This is due to young people who migrate looking for work out of town to make ends meet during the absence of the rainy season. There are other causes that make Ombul UMKM not run well, namely: a.) The economic conditions of the community that encourage parents to prefer their children to migrate rather than continue their education, b) The willingness or thought to produce products such as the use of bamboo trees for the community, especially Ombul UMKM is lacking. Based on the observations of previous PKM proposers in overcoming the above problems, a solution is needed. Here we invite Ombul's MSME partners to hold a program in the form of a "Digital Marketing Workshop" which will be held for 2 days, namely on Wednesday and Thursday, 16-17 February 2023. The program aims to utilize natural resources such as bamboo trees into finished goods. and increase in family income. The Community Service held in the village of Ombul Arosbaya- Bangkalan is expected that the community can think creatively and innovatively in producing a product from natural wealth and know how to market the product.
Optimalisasi Aplikasi Desa Wisata Pantai Tlangoh Sebagai Media Promosi Pantai Tlangoh Kecamatan Tanjungbumi Kabupaten Bangkalan Jawa Timur Suci Indah Sari; Zainudin Zainudin; Qarry Ayna; Damanhuri Damanhuri; Anjani Aprilia; Nurul Fadilah
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 5 No. 3 (2023): Agustus
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v5i3.1368

Abstract

Tujuan kegiatan pengabdian ini yaitu meningkatkan keterampilan pengelola POKDARWIS Pantai Tlangoh dalam mengoptimalkan aplikasi desa wisata Pantai Tlangoh berbasis android sebagai media promosi objek wisata Pantai tlangoh. Masalah utama yang dihadapi pengelola POKDARWIS Pantai Tlangoh yaitu Aplikasi Desa Wisata Pantai Tlangoh tidak dilakukan secara optimal. Rencana ruang lingkup solusi yang akan diimplementasikan yaitu pelatihan dan pendampingan kepada pengelola POKDARWIS Pantai Tlangoh. Hasil temuan pengabdian ini yaitu meningkatnya  kompetensi  sumber  daya  manusia  pengelola POKDARWIS dalam rangka pemanfaatan TIK untuk promosi aplikasi desa wisata Pantai Tlangoh. Oleh karena itu, sebagai mitra pengabdian ini pengelola POKDARWIS sebagai penggerak dalam pengoptimalisasian aplikasi desa wisata Pantai Tlangoh dengan memanfaatkan teknologi informasi guna meningkatkan skill dan keterampilan dalam penggunaan dan pembuatan video konten dan berita marketing yang baik dan menarik. Optimization of the Tlangoh Beach Tourism Village Application as a Promotional Media for Tlangoh Beach, Tanjungbumi District, Bangkalan Regency, East Java The purpose of this community service activity is to improve the skills of Tlangoh Beach POKDARWIS managers in optimizing the Android-based Tlangoh Beach tourist village application as a media for promoting Tlangoh Beach tourism objects. The main problem faced by Tlangoh Beach POKDARWIS managers is that the Tlangoh Beach Tourism Village application is not carried out optimally. The scope of the solution plan that will be implemented is training and assistance to Tlangoh Beach POKDARWIS managers. The findings of this service are increasing the competence of POKDARWIS management human resources in the context of utilizing ICT for the promotion of the Tlangoh Beach tourism village application. Therefore, as a service partner, the POKDARWIS manager is the driving force in optimizing the Tlangoh Beach tourism village application by utilizing information technology to improve skills and skills in using and creating good and interesting video content and marketing news.