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THE The Effect Of Promotion And Price On Purchase Decisions In Ayam Kremes Pramban Wahidin Medan Lim, Alvera; Novita laia
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.138

Abstract

Consumer decision or purchasing decision is a consumer's final decision in buying a product, both goods and services, after going through certain considerations. Price is very important in the consumer decision-making process because if the product is too expensive and exceeds the consumer's financial ability, it will reduce the target market. The results shows that the test for each variable has a Cronbach's alpha value greater than 0,700 which proves that the questions from all the variables in this study are all reliable and can be used in this research.
Edukasi Pendidikan Agama Kristen Bagi Remaja di GKSI Sengkuang dalam Mengatasi Krisis Identitas Lenvi Harefa; Novita Laia
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 1 (2025): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i1.1030

Abstract

Teenagers at GKSI Sengkuang face similar struggles to teenagers in general. They are exposed to various influences that can weaken the foundations of their faith, such as unlimited access to social media, content that is not in line with Christian values, and relationships that are far from the principles of God's word. In situations like this, many teenagers experience confusion in determining who they are, what their purpose in life is, and how to live a life centered on Biblical values. Meanwhile, the research method uses qualitative by conducting direct observations, then the results of the observations will be processed into PKM articles, and supported by various literary sources such as journals, books, the Bible. The results of the research findings lie in the significant positive impact for GKSI Sengkuang youth. As well as, raising awareness of the dangers of identity crises, helping teenagers reflect on their self-worth in Christ, and growing their understanding of social pressures and the importance of church community.
THE The Effect Of Promotion And Price On Purchase Decisions In Ayam Kremes Pramban Wahidin Medan Lim, Alvera; Novita laia
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.138

Abstract

Consumer decision or purchasing decision is a consumer's final decision in buying a product, both goods and services, after going through certain considerations. Price is very important in the consumer decision-making process because if the product is too expensive and exceeds the consumer's financial ability, it will reduce the target market. The results shows that the test for each variable has a Cronbach's alpha value greater than 0,700 which proves that the questions from all the variables in this study are all reliable and can be used in this research.