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All Journal Tourism & Hospitality Essentials Journal
Dewi, Tita Rostika
Universitas Pendidikan Indonesia
Social Sciences

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Analisis Deskriptif Authentic Atmospherics Ridwanudin, Oce; Dewi, Tita Rostika
THE Journal : Tourism and Hospitality Essentials Journal Vol 8, No 1 (2018)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v8i1.11690

Abstract

The number of guests who make purchases at the Sapulidi Resto, Resort Restaurant, and Gallery, a themed restaurant in Bandung, does not match the targets set by the management. The management has established authentic atmospherics scape to stimulate guests who come and make purchases. This study aims to obtain findings on the description of authentic atmospherics space implemented in the restaurant. The type of research used is descriptive analysis with the method used is explanatory survey and cross sectional technique. A total of 100 guests at the restaurant became the unit of analysis of this research. The result of data processing showed that the music dimension got the highest value while the furnishing dimension got the lowest value.
Co-Authors Oce Ridwanudin