Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Dasarrupa : Desain dan Seni Rupa
Neng Eva
Universitas Nusa Putra
Arts Computer Science & IT Education Languange, Linguistic, Communication & Media Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
FEMININITAS DALAM DESAIN KONTEN INSTAGRAM @DOA.INDONESIA: ANALISIS SEMIOTIKA IKLAN JUDITH WILLIAMSON Neng Eva
JURNAL Dasarrupa: Desain dan Seni Rupa Vol 4 No 3 (2022): Jurnal dasarrupa Vol 4 no 3 Desember 2022
Publisher : UNIVERSITAS NUSA PUTRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/dasarrupa.v4i3.133

Abstract

This research tries to explore ideology and how advertising works to make the target audience aware of the Femininity side of Instagram Feed Design @Doa.indonesia. Various theoretical concepts in Judith Williamson's (1979) ad semiotics are used as a scalpel to find out the meaning contained in Instagram Feed Design @Doa.indonesia. signifier, signified, generator, currency. Looking at the results of the analysis in the five Instagram Feed Designs @Doa.indonesia, which is dominated by the signifier scalpel and ends in the currency scalpel. in which there are signs that refer to femininity and the design has a different target exchange value. This @Doa.indonesia product shows the diversity of femininity to return to upholding the true value of femininity in women.
Co-Authors