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All Journal Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan
Ilhmy Nur
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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ANALISIS ANALISIS STRATEGI PEMASARAN DAN KEUNGULAN KOMPETITIF TERHADAP USAHA SEBLAK MANTAP (UKM DI KOTA PAREPARE) Ilhmy Nur
Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan (Islamic Science) No 9 (2023): Sipakainge Special Issue: Strategic Management
Publisher : IAIN Parepare

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Abstract

The purpose of this study is to investigate the marketing tactics and edge that Seblak Mantap has employed to stay ahead of the competitors in the industry. This study uses observation and interviews to gather data from customers, business owners, and rivals using a qualitative methodology. The study's findings demonstrate that Seblak Mantap has been successful in applying a marketing approach that emphasizes product distinctiveness, first-rate customer service, and offering customers a free one-hour WiFi bonus. In addition, their ability to reach a larger audience through the use of social media and information technology gives them a competitive advantage. It is believed that by comprehending the competitive advantages and marketing approach of the Seblak Mantap company, this study would shed light on these areas and be beneficial to other business owners who in the spicy food sector in facing increasingly fierce competition in the market.
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