Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal E-JURNAL AKUNTANSI
Ni Putu Sega Okta Habrianna
Fakultas Ekonomi dan Bisnis Universitas Udayana, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Corporate Social Responsibility dan Corporate Image: Survey pada Masyarakat Kota Denpasar Ni Putu Sega Okta Habrianna; Eka Ardhani Sisdyani
E-Jurnal Akuntansi Vol 34 No 1 (2024)
Publisher : Accounting Department, Economic and Business Faculty of Universitas Udayana in collaboration with the Association of Accounting Department of Indonesia, Bali Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJA.2024.v34.i01.p07

Abstract

The company carries out corporate social responsibility (CSR) to improve the company's image. CSR is carried out with community support, environment, products and diversity. This research aims to determine the influence of corporate social responsibility on the corporate image of PT. BPR Lestari (survey of the people of Denpasar City). The sampling technique uses a non-probability sampling technique with a convenience sampling method. The data collection method used a questionnaire, from as many as 400 respondents. The analysis technique used is multiple linear regression using SPSS as an analysis tool. The results of the analysis show that CSR in the form of community support, environment, product and diversity has a positive effect on corporate image. Keywords: Corporate Social Responsibility; Community Support; Environment; Product; Diversity; Corporate Image.
Co-Authors EKA ARDHANI SISDYANI