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Camilus Isidorus Ikut
Universitas 17 Maret 1945 Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Pada Pasar Tradisional Semarang Camilus Isidorus Ikut
Serat Acitya Vol. 11 No. 1 (2022): April: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i1.543

Abstract

Penelitian ini dilatar belakangi pilihan Pasar tradisional Kendala yang dihadapi pada pasar tradisional mengalami kesulitan dalam memenuhi kontinuitas barang, lemah dalam penguasaan teknologi dan manajemen sehingga melemahkan daya saing. Penelitian ini dilakukan untuk menganalisa Faktor- Faktor Yang Mempengaruhi Keputusan Pembelian (Studi Pada Pasar Tradisional Semarang).. Dalam penelitian ini menggunakan atribut indikator faktor kualitas produk, harga, lokasi, promosi, pelayanan.sebagai variabel independen yang akan diteliti dalam pengambilan keputusan. Penelitian ini dilakukan dengan menyebarkan kuesioner pada 100 konsumen. Sampel penelitian ini ditentukan dengan teknik accidental sampling. Analisa terhadap data analisa kuantitatif meliputi uji validitas, reliabilitas dan analisa Faktor. Hasil analisa tehadap 13 komponen indikator menghasilkan empat meliputi faktor 1: Harga terjangkau, Lokasi strategis, Potongan harga dan Hadiah atau bonus, faktor2: Kesesuaian harga, Lokas Mudah diketahui, Lokasi terjangkau, dan Iklan, faktor 3: Layanan ramah, Layanan cepat dan Memberi informasi dan faktor 4: Durabel dan Tampilan
Impulse Buying Produk Kartu Perdana Xl Di Semarang Camilus Isidorus Ikut; Intan Kartika
Serat Acitya Vol. 10 No. 2 (2021): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v10i2.640

Abstract

This research was motivated by the company increasing competition in the mobile phone operator in Indonesia. This affects the Prime XL card sales which fluctuated during the years 2016-2018.This study was conducted to determine how to analyze the influence of the brand influence impulse buying prepaid cards XL in Semarang. In this study the authors used below the line and positive emotions as independent variables to be studied how they affect impulse buying. This study using multiple linear regression analysis using SPSS. The population is XL event at Superindo Candi in Semarang where the amount is not known for certain. The sample used as many as 100 people with engineering sample selection of non-probability sampling using accidental sampling. The research sample was determined by purposive sampling technique. Analysis of the data obtained in multiple linear regression analysis, hypothesis testing t test results showed that each - each variable below the line and positive emotions partially influence and significant to the variable impulse buying.
Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Pada Pasar Tradisional Semarang Camilus Isidorus Ikut
Serat Acitya Vol. 11 No. 1 (2022): April: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i1.543

Abstract

Penelitian ini dilatar belakangi pilihan Pasar tradisional Kendala yang dihadapi pada pasar tradisional mengalami kesulitan dalam memenuhi kontinuitas barang, lemah dalam penguasaan teknologi dan manajemen sehingga melemahkan daya saing. Penelitian ini dilakukan untuk menganalisa Faktor- Faktor Yang Mempengaruhi Keputusan Pembelian (Studi Pada Pasar Tradisional Semarang).. Dalam penelitian ini menggunakan atribut indikator faktor kualitas produk, harga, lokasi, promosi, pelayanan.sebagai variabel independen yang akan diteliti dalam pengambilan keputusan. Penelitian ini dilakukan dengan menyebarkan kuesioner pada 100 konsumen. Sampel penelitian ini ditentukan dengan teknik accidental sampling. Analisa terhadap data analisa kuantitatif meliputi uji validitas, reliabilitas dan analisa Faktor. Hasil analisa tehadap 13 komponen indikator menghasilkan empat meliputi faktor 1: Harga terjangkau, Lokasi strategis, Potongan harga dan Hadiah atau bonus, faktor2: Kesesuaian harga, Lokas Mudah diketahui, Lokasi terjangkau, dan Iklan, faktor 3: Layanan ramah, Layanan cepat dan Memberi informasi dan faktor 4: Durabel dan Tampilan
Impulse Buying Produk Kartu Perdana Xl Di Semarang Camilus Isidorus Ikut; Intan Kartika
Serat Acitya Vol. 10 No. 2 (2021): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v10i2.640

Abstract

This research was motivated by the company increasing competition in the mobile phone operator in Indonesia. This affects the Prime XL card sales which fluctuated during the years 2016-2018.This study was conducted to determine how to analyze the influence of the brand influence impulse buying prepaid cards XL in Semarang. In this study the authors used below the line and positive emotions as independent variables to be studied how they affect impulse buying. This study using multiple linear regression analysis using SPSS. The population is XL event at Superindo Candi in Semarang where the amount is not known for certain. The sample used as many as 100 people with engineering sample selection of non-probability sampling using accidental sampling. The research sample was determined by purposive sampling technique. Analysis of the data obtained in multiple linear regression analysis, hypothesis testing t test results showed that each - each variable below the line and positive emotions partially influence and significant to the variable impulse buying.
Co-Authors Intan Kartika