Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal IMPACTS: International Journal of Empowerment and Community Services
Muinah Fadhilah
Magister Manajemen UST Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Training on Development of Work Relationships and Social Media Marketing in MSMEs Bramma Aji putra; Muinah Fadhilah; Ambar Lukitaningsih; Gendro Wiyono
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.13189

Abstract

This service aims to provide of training to handicraft SMEs in Yogyakarta. The COVID-19 pandemic has had a negative impact on MSMEs, one of which is handicraft MSMEs. The purpose of this training is a strengthening the development of work relations and product marketing through social media. The results obtained after the training show that strengthening work relations and using social media is effective as a marketing medium and increasing turnover. In addition, the development of social media also needs to involve the youth for increasing digital marketing innovation.
Training on Development of Work Relationships and Social Media Marketing in MSMEs Bramma Aji putra; Muinah Fadhilah; Ambar Lukitaningsih; Gendro Wiyono
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.13189

Abstract

This service aims to provide of training to handicraft SMEs in Yogyakarta. The COVID-19 pandemic has had a negative impact on MSMEs, one of which is handicraft MSMEs. The purpose of this training is a strengthening the development of work relations and product marketing through social media. The results obtained after the training show that strengthening work relations and using social media is effective as a marketing medium and increasing turnover. In addition, the development of social media also needs to involve the youth for increasing digital marketing innovation.
Co-Authors Ambar Lukitaningsih Bramma Aji putra Gendro Wiyono