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All Journal Mazinda: Jurnal Akuntansi, Keuangan, dan Bisnis Serat Acitya Iltizam : Jurnal Ekonomi dan Keuangan Islam
Lusi Oktaviani
Universitas Ibrahimy
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Efektifitas Penerapan Marketing Strategy dalam Upaya Meningkatkan Minat Belanja Konsumen di Swalayan Salafiyah Sukorejo Banyuputih Situbondo Imroatus Sholiha; Lusi Oktaviani
Serat Acitya Vol. 12 No. 2 (2023): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v12i2.1186

Abstract

The high interest of the Indonesian people in retail supermarkets makes competition for retail supermarkets increasingly high, so that appropriate and effective marketing strategies are needed. This research examines the effectiveness of marketing strategy implementation in an effort to increase consumer shopping interest at the Salafiyah Sukorejo Banyuputih Situbondo supermarket. This research is a field study using descriptive qualitative research methods, namely the reporting is described and conveyed in words. The data sources used use primary and secondary data, while the data collection techniques use observation, interviews and documentation. The validity of the data uses triangulation. The results of the research show that the marketing strategies carried out at Salafiyah supermarkets are very effective, although not all marketing strategy theories are implemented by Salafiyah supermarkets, but Salafiyah supermarkets' income increases from year to year due to implementing several marketing strategies that they implement in combination with several existing marketing strategy theories. Meanwhile, the obstacles faced in implementing marketing strategies include the lack of quantity of human resources and the lack of knowledge of human resources regarding retail supermarket marketing strategies.
Efektifitas Penerapan Marketing Strategy dalam Upaya Meningkatkan Minat Belanja Konsumen di Swalayan Salafiyah Sukorejo Banyuputih Situbondo Imroatus Sholiha; Lusi Oktaviani
Serat Acitya Vol. 12 No. 2 (2023): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v12i2.1186

Abstract

The high interest of the Indonesian people in retail supermarkets makes competition for retail supermarkets increasingly high, so that appropriate and effective marketing strategies are needed. This research examines the effectiveness of marketing strategy implementation in an effort to increase consumer shopping interest at the Salafiyah Sukorejo Banyuputih Situbondo supermarket. This research is a field study using descriptive qualitative research methods, namely the reporting is described and conveyed in words. The data sources used use primary and secondary data, while the data collection techniques use observation, interviews and documentation. The validity of the data uses triangulation. The results of the research show that the marketing strategies carried out at Salafiyah supermarkets are very effective, although not all marketing strategy theories are implemented by Salafiyah supermarkets, but Salafiyah supermarkets' income increases from year to year due to implementing several marketing strategies that they implement in combination with several existing marketing strategy theories. Meanwhile, the obstacles faced in implementing marketing strategies include the lack of quantity of human resources and the lack of knowledge of human resources regarding retail supermarket marketing strategies.
STRATEGI PEMASARAN SYARI’AH DALAM MENINGKATKAN MINAT BELI KONSUMEN DI HOME INDUSTRI MAULANA BATIK SITUBONDO Lusi Oktaviani; Zainul Anwar; Evi Nuril Latifah
Iltizam : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 1 (2024): Iltizam : Jurnal Ekonomi dan Keuangan Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/iltizam.v2i1.5498

Abstract

In the modernization era, many companies were founded, one of which was the Maulana Batik Situbondo Home Industry. In a business, of course the Maulana Batik Situbondo Home Industry has a marketing strategy to achieve the goals desired by consumers and customers. This research only focuses on two problems, namely how sharia marketing strategies increase consumer buying interest in the Maulana Batik Situbondo Home Industry. What are the inhibiting and supporting factors for sharia marketing strategies in increasing consumer buying interest in the Maulana Batik Situbondo Home Industry? This research method is qualitative research using two types of data sources, namely primary data and secondary data. The data collection techniques used to collect data are observation, interviews and documentation. The results of this research state that the Maulana Batik Situbondo Home Industry implements a marketing mix. Namely, the products being bought and sold are halal products, the prices applied are prices that are easily accessible to consumers, the promotions used have no elements of fraud, and the location is strategic in the center of Situbondo City. Apart from that, the Maulana Batik Situbondo Home Industry also applies Islamic marketing characteristics in its strategy, namely rabbaniyyah, ethical, realistic and humanistic values.
Analisis Perlakuan Akuntansi Persediaan Barang Dagang Berdasarkan Standar Akuntansi Keuangan Entitas Mikro Kecil Menengah Pada Swalayan Al- Khuzaimah Pondok Pesantren Salafiyah Syafi’iyah Sukorejo Sumberejo Banyuputih Situbondo Sasmita Febriyana; Lusi Oktaviani
Mazinda : Jurnal Akuntansi, Keuangan, dan Bisnis Vol. 2 No. 2 (2024): Mazinda : Jurnal Akuntansi, Keuangan, dan Bisnis
Publisher : Program Studi Akuntansi Syari'ah Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/mazinda.v2i2.5423

Abstract

Persediaan yang merupakan salah satu komponen penting dari sebuah perusahaan, baik perusahaan kecil, menengah, maupun besar dalam menjalankan usahanya. Persediaan untuk UMKM diatur dalam Standart Akuntansi Keuangan Entitas Mikro, Kecil dan Menengah (SAK-EMKM). Tujuan fokus penelitian untuk mengetahui perlakuan pencatatan persediaan barang dagang pada swalayan Al-Khuzaimah (AK) Sukorejo. Untuk menganalisis perlakuan Akuntansi persediaan barang dagang Swalayan Al- Khuzaimah (AK) Sukerejo berdasarkan SAK EMKM. Metode penelitian yang peneliti gunakan metode penelitian kualitatif. Berdasarkan analisa mekanisme persediaan barang dagang yang diterapkan pada Swalayan Al-Khuzaimah (AK) Sukorejo maka yang dilakukan di Swalayan Al- Khuzaimah (AK) Sukorejo ialah dengan melakukan metode Physcal dan Perpetual Inventory Medhod dan juga menggunakan metode FIFO. Hasil penelitian ini menunjukkan bahwa Sistem pengendalian internal dalam upaya pencegahan fraud di Kantor BFO Banyuwangi menggunakan kerangka konsep COSO masih ada salah satu komponen yang belum sesuai, yaitu pada komponen aktivitas pengendalian. Karena pada proses pencegahan fraud di Kantor BFO Banyuwangi secara murni tidak hanya para staff yang menjalankan kegiatan operasionalnya namun masih ada campur tangan dari orang luar yaitu peserta magang. Hal ini kurang sesuai dengan aktivitas penegendalian dalam pemisahan tugas yang memadai.
Co-Authors Evi Nuril Latifah Imroatus Sholiha Sasmita Febriyana Zainul Anwar