Garuda - Garba Rujukan Digital

PENGARUH eWOM (ELECTRONIC WORD OF MOUTH) PADA MEDIA SOSIAL FACEBOOK TERHADAP MINAT BELI KONSUMEN (STUDI PADA TEBING BAR & CAFE) Adrian Gae Lomi; Juita L.D. Bessie; Abas Kasim
Journal of Management Small and Medium Enterprises (SMEs) Vol 2 No 1 (2016): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v2i1.1200

The purposes of this study was to determine the effect eWOM (electronic word of mouth), whichconsists of Platform Assistance, Concern for Others, Expressing Positive Feelings, and Helping theCompany on social media Facebook, partially and simultaneously on Consumer Buying Interest.The object of research is the Tebing Bar & Cafe in Yos Sudarso Kota Kupang. The independentvariables are the Platform Assistance, Concern for Others, Expressing Positive Feelings, andHelping the Company. The population in this study are active Facebook users who have beenexposed to information about Tebing Bar and Cafe on Facebook. Samples taken as many as 50respondents using purposive sampling technique. Then, analysis of data obtained by using multipleregression analysis. This analysis includes: multiple analysis test, classic assumption test,hypothesis testing through F-test and t-test, and analysis of the coefficient of determination (R2).Based on the research results, obtained the regression equation: Y = -2.385 + 0.612X1+ 0.176X2+ 0.405X3+ 0.271X4. Based on statistical data analysis, the classic assumption test, regressionmodel to be free and normal distribution. Individually from each of the most influential variable isthe variable Platform Assistance with a regression coefficient of 0.612, followed by a variableExpressing Positive Feelings with a regression coefficient of 0.405, variable Helping the Companywith a regression coefficient of 0.271 and a variable Concern for Others with a regression coefficientof 0.176. Hypothesis testing using t-test showed that the four independent variables are all proven tosignificantly affect the dependent variable Consumer Buying Interests, whereas through F-test canbe seen that the independent variable is indeed feasible to test the dependent variable ConsumerBuying Interests. Figures Adjust R-Square of 0.948 indicates that 94.8% of the variable ConsumersBuying Interest are influenced by independent variables in the regression equation. While theremaining 5.2% variable Consumer Buying Interest are influenced by other variables that are notdiscussed this research.Keywords: Electronic Word of Mouth (e-WOM), Consumer Buying Interest

ANALISIS FAKTOR PENUNJANG DAN PENGHAMBAT PENGEMBANGAN OBJEK WISATA (Studi Pada Objek Wisata Alam Bola Palelo, Kecamatan Mollo Tengah, Kabupaten Timor Tengah Selatan ) Marlin Rosanti Mellu; Juita L.D. Bessie; Tobias Tokan Bunga
Journal of Management Small and Medium Enterprises (SMEs) Vol 7 No 2 (2018): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v7i2.1216

This research aims to analyze the factors that support and hinder the development of natural tourismattraction Bola Palelo Subdistrict Mollo Central, South Central Timor Regency. Sampling techniqueused was purposive sampling by taking 15 people key informant and use descriptive analysis method.Based on the research results then summed up the factors that support the development of a naturalBola Palelo include the attractiveness, accessibility and marketing. As for the factors that impede thedevelopment of Bola Palelo include some aspect, the infrastructure aspect, the aspect ofgovernance/infrastructure, aspects of the community that includes the environment and culture,institutional aspects, aspects management, entrepreneur as well as aspects of aspects of research anddevelopment. Based on the conclusions above, the advice given was the need to build Tourism Office ofcoordination with the Government District, the village and the landowner in order to get a permissionto develop Bola Palelo as well as with the attention of the Government to put forward the tourism sectorneeds to be focused on the development of the potential of natural tourist attractions so as to attractother sectors to engage with addressing the factors restricting the development of Bola Palelo with howto provide such as a hut/shelter, restrooms and vending lapak (food and crafts typical of the localcommunity) around the site of the natural attractions , coordinate with the Office of Public ServiceDepartement to improve the infrastructure of highway that crosses Bola Palelo, utilizing thegovernance/infrastructure (irrigation systems, electricity and energy sources as well as network, systemand transport lines terminal, communication systems and security or surveillance systems) that havebeen available when it is about to develop these natural attractions, increase public awareness of thebenefits of tourism by socialization directl, and to build a good coordination between Dispar with theGovernment District, the village government and land owners in order to get the permissionsmanagement as well as the acquisition of land from the owner of the land so that it can be developed byinvolving employers in provide relief funds as well as help manage Bola Palelo and work together withthe academia in terms of research in the natural tourism object location so that the development can goaccording to plan.Keywords: Complementary Factors, Factors Restricting and Natural Attractions

STRATEGI PENGEMBANGAN OBJEK WISATA DALAM UPAYA PENINGKATAN KUNJUNGAN (Studi Pada Objek Wisata Pantai Oetune Kabupaten TTS) Meiwany A. K. Tapatfeto; Juita L.D. Bessie
Journal of Management Small and Medium Enterprises (SMEs) Vol 6 No 1 (2018): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v6i1.1218

Tourism is one of the important things for a country. With tourism, then a country, specifically thelocal government where the tourism attraction is located, will get revenue from each attraction’sincome. One of the revenue source from tourism in TTS districts obtained from the number of visitsin Oetune Beach.This research aim is to identify the driving and inhibiting factors in thedevelopment of tourism attractions in Oetune Beach. Also to know the development strategy whichneeds to be done in order to increase visits to Oetune Beach. The sample in this research were 30respondents who gained by accidental sampling and purposive sampling technic. The analysis toolsused in this research is SWOT analysis.The results showed by Matrix Grand Strategy, it seen thattourism attraction in Oetune beach is in quadrant I, which means supporting the strategyaggressively. The formulation of development strategies in Oetune beach are important to be notedfrom the various aspects such as tourists, transportation means, tourist attraction, infrastructuresand supporting facilities within the attraction, the use of ICT as a promotion media, as well as needto be supported with funds and qualified human resources. Suggestions in this research is importantto increase and to improve the quality of the facilities in Oetune Beach, which still lacking; thecooperation with various related parties; the synergy between the Government with the academics inthe provision of competent human resources in the field of tourism' also improvement the utilizationof information technology to introduce and to promote potential tourism to the worldwidecommunity.Keywords : Development Strategy, Tourism Attraction, SWOT

STRATEGI PROMOSI PARIWISATA KOTA KUPANG MELALUI PEMBUATAN MEDIA KATALOG WISATA Abas Kasim; Juita L.D. Bessie; Antonio E.L. Nyoko
Journal of Management Small and Medium Enterprises (SMEs) Vol 4 No 1 (2017): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v4i1.1359

A Factor that hinder the development of tourism is mismanagement of tourism promotion and tourisminformation management system, so that reduce the tourists interest for sightseeing. In KupangCity, thecapital NTT Province, promotional tour has been done, however the media tourism catalog offer lessspecific information about tourist attractions (natural, historical, religious place), event, food, travel agencyand tourism facilities in Kupang City and less attractive with low quality graphics display. Therefore, itrequired to design of more attractive and informative City Tourism Catalog as a tourism promotion media.Based on the result of the SWOT Analysis, tourism catalog of Kupang is located on strategies quadrant ofthe Matrix Grand Strategy that support policies of aggressive (Growth Oriented Strategy). This research notonly produces the right strategy in the tourism promotion, but also produces a Kupang City’s tourismpromotion catalogue that complement existing tourism catalog. It will be a One Stop Information Mediathat more comprehensive developed with high-quality graphical display and presented in bilingual,Indonesia and English.Keywords : Tourism Catalogue, Tourism Promotion Strategy

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Pada Rumah Makan Suka Ramai Kota Kupang) Mamida J.Toleu; Anthonius B. Messakh; Juita L.D. Bessie
Journal of Management Small and Medium Enterprises (SMEs) Vol 5 No 2 (2017): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v5i2.1362

This research was conducted at Suka Ramai Restaurant, Kupang City.The purpose of this researchis to know the influence of Service Quality consisting of Tangible, Responsiveness, Reliability,Assurance, and Empathy partially and simultaneously to Customer Satisfaction. The population inthis reseach were Suka Ramai Restaurant’s customers. Samples taken as many as 100 respondentsby using Accidental Sampling Technique. The analysing tool in this research is Multiple LinearRegression Analysis. The analysis includes: Multiple Analysis Test, Classical Assumption Test,Hypothesis Testing (F Test And t Test) And Coefficient of Determination Analysis (R2). The resultof research had obtained Regression Equation : Y= 4,737 + 0,524X1 + 0,461X2 + 0,145X3 +0,257X4 + 0,420X5. Based on statistical data analysis of Classical Assumption Testing, RegressionModel is normally distributed. The result of Hypothesis Testing using t Test is obtained that the 5independent variables have significant effect partially on Customer Satisfaction variable. While theresult of F Test shows that the 5 independent variables have a significant effect simultaneously onCustomer Satisfaction. The value of Adjusted R Square of 0,829 indicates that 82,9% of CustomerSatisfaction variable is influenced by independent variable in the Regression Equation. While therest 17,1% of Customer Satisfaction variable is influenced by other variables that are not discussedin this research.Keywords : Service Quality (Tangible, Responsiveness, Reliability, Assurance, And Empathy)And Customer Satisfaction.

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