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All Journal Journal of Bussines Management Basic Finance and Business Management Journal (FBMJ)
Gustina Hidayat
Universitas Sebelas April
Humanities Economics, Econometrics & Finance Social Sciences Other

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The Influence of Prices on The Interest of Buying Consumers of Yamaha Motorcycles in PT. Ramarayo Sumdeang Branch Sifa Unazah Badriah; Gustina Hidayat; Rani Munggaran
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The Influence of Price On Consumer Buying Interest Yamaha Motorcycles At PT. Ramarayo Branch Sumedang. This research aims to know the pricing and buying interest of consumers and to know the influence of prices on the buying interest of yamaha motorcycle consumers in PT. Ramarayo Branch Sumedang. The analytical techniques used are simple regression analysis, product moment correlation test, determination coefficient and hypothesis test. The relationship between Price and Consumer Buying Interest yamaha motorcycles at PT. Ramarayo Sumedang branch is 0.645 and there is at intervals of 0.60-0.799 or it can be said that the price relationship with consumer buying interest in PT. Ramarayo Branch sumedang has a strong relationship. Price Influence on Consumer Buying Interest yamaha motorcycles on PT. Ramarayo Sumedang branch by 41%, or the influence of Price 41% on Consumer Buying Interest. Hypothesis that there is a positive influence between Price and Consumer Buying Interest yamaha motorcycles on PT. Ramarayo Branch Sumedang and can be accepted with thitung > ttabel or 7416 > 1,661.
Analisys Of Employee Work Discipline In Tandangsari Multiple Business Coorperatives Sumedang Gustina Hidayat; Elsa Saniati
Journal of Bussines Management Basic Vol 4 No 2 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to determine how the work discipline of employees at the Multipurpose Cooperative of Tandangsari Sumedang and how to improve the work discipline of these employees. The method used in this research is a qualitative research method that is natural and the data collection technique is purposive sampling technique. The results of the study indicate that the level of work discipline of employees at the Multipurpose Coorperative of Tandangsari Sumedang is considered to be still not optimal in its application from some employees. The obstacles to work discipline faced by the Coperative at this time are that there are still employees who are often late for work and some even don’t come to work without clear information, there are employees who are negligent in working for the sake of personal interest then there are employees who are not responsible for their work, and the lack of employee awareness of the importance of work discipline
The Influence of Location and Attractiveness on Visiting Decision (Study on Majalengka Paralayang Tourism Object) Endang Siti Patimah; Masduki; Pipih Sopiyan; Gustina Hidayat
Finance and Business Management Journal Vol. 1 No. 1 (2023): July
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v1i1.5896

Abstract

Along with the current market competition, not only the product sector but also the tourism sector. One of the attractions that can win the competition for tourist visits is one that has a strategic location that is easily accessible and the tourist attractions that exist on the tour. This study aims to determine the effect of location and tourist attraction on the decision to visit visitors to paragliding attractions partially. This research method is a survey research using a descriptive and verification approach. The population in this study were visitors to paragliding attractions with as many as 100 respondents, the sampling technique used was incidental sampling technique. The data collection technique in this study used a questionnaire using the Likert scale. The analysis tool uses classical assumption test, multiple regression analysis, coefficient of determination analysis, partial test and model feasibility test. Based on partial hypothesis testing, location and tourist attraction have a positive and significant effect on visiting decisions. This means that the location and tourist attraction become an impulse factor in increasing people's decisions to visit tourist sites.
The Influence of Location and Attractiveness on Visiting Decision (Study on Majalengka Paralayang Tourism Object) Endang Siti Patimah; Masduki; Pipih Sopiyan; Gustina Hidayat
Finance and Business Management Journal Vol. 1 No. 1 (2023): July
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v1i1.5896

Abstract

Along with the current market competition, not only the product sector but also the tourism sector. One of the attractions that can win the competition for tourist visits is one that has a strategic location that is easily accessible and the tourist attractions that exist on the tour. This study aims to determine the effect of location and tourist attraction on the decision to visit visitors to paragliding attractions partially. This research method is a survey research using a descriptive and verification approach. The population in this study were visitors to paragliding attractions with as many as 100 respondents, the sampling technique used was incidental sampling technique. The data collection technique in this study used a questionnaire using the Likert scale. The analysis tool uses classical assumption test, multiple regression analysis, coefficient of determination analysis, partial test and model feasibility test. Based on partial hypothesis testing, location and tourist attraction have a positive and significant effect on visiting decisions. This means that the location and tourist attraction become an impulse factor in increasing people's decisions to visit tourist sites.
Co-Authors Elsa Saniati Endang Siti Patimah Masduki Pipih Sopiyan Rani Munggaran Sifa Unazah Badriah