Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Riset Bisnis dan Manajemen Journal of Bussines Management Basic
Gustina Hidayat
universitas sebelas april sumedang
Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of Product Diversification on Purchasing Decisions at CV. Ayna Factory Sumedang Gustina Hidayat
Journal of Bussines Management Basic Vol 5 No 2 (2023): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The problem in this research is that business competition, especially in the field of Muslim fashion, is now getting tougher and there are fluctuations in several categories of fashion products sold by CV. Ayna Factory Sumedang. This study aims to determine the effect of product diversification on purchasing decisions at CV. Ayna Factory Sumedang. This study uses quantitative methods with a survey approach, documentation, data collection techniques, namely by observation and questionnaires. The population in this study is the average number of consumers per month who purchase products at CV. Ayna Factory Sumedang, namely 160 people, from the results of calculations using the Slovin formula obtained a total sample of 118 respondents. The sampling technique used accidental sampling. The analysis technique used is simple linear regression analysis, correlation test, correlation coefficient, coefficient of determination and F test with data processing using SPSS version 25. The results of the discussion of the coefficient of determination test show that the effect of product diversification on purchasing decisions of 57.2%, and the remaining 42.8% is influenced by other factors which are not discussed in this study. The results of the F test show that simultaneously product diversification influences purchasing decisions
BEHAVIORAL FACTORS AFFECTING PERSONAL FINANCIAL MANAGEMENT AND SAVINGS HABITS: A CASE STUDY OF GEN Z Gustina Hidayat; Atang Hermawan
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.22278

Abstract

This study explores the influence of behavioral factors—self-control, financial anxiety, overconfidence, mental accounting, and future orientation—on personal financial management and savings habits, with financial literacy examined as a moderating factor. Using a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, data were collected from a diverse sample of individuals to assess how these behavioral traits shape financial behaviors. The results reveal that self-control, mental accounting, and future orientation positively impact financial management, while financial anxiety negatively affects it. Overconfidence was also found to positively influence financial management, though it may carry risks when unchecked. Financial management, in turn, has a significant positive effect on savings habits. Financial literacy significantly moderates the relationship between these behavioral factors and financial management, particularly strengthening the effects of self-control, overconfidence, mental accounting, and future orientation. This study highlights the importance of integrating behavioral insights and financial education to promote effective financial management and savings behavior. The findings offer practical implications for financial education programs, policymakers, and financial institutions seeking to improve individuals' financial well-being.
Co-Authors Atang Hermawan