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All Journal Jurnal Minfo Polgan (JMP) Jurnal Publikasi Ilmu Manajemen
Afdolli Ilman Ritonga
Universitas Islam Negeri Sumatera Utara
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Mathematics Social Sciences

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Analisis Pentingnya Strategi dan Program Pemasaran Global di Era 5.0 Suhairi; Afdolli Ilman Ritonga; Raihan Adha Rahman Pohan; Almi Rahmadani Siregar
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13318

Abstract

Penelitian ini menginvestigasi pentingnya strategi dan program pemasaran global di Era 5.0, di mana manusia dan teknologi mengalami integrasi yang semakin erat. Penelitian menggunakan metode kualitatif deskriptif untuk mendapatkan pemahaman mendalam tentang perubahan teknologi, perbedaan budaya, dan tren pasar global. Melibatkan analisis mendalam terhadap literatur, buku, dan sumber berita terkini sebagai sumber data. Temuan menyoroti pentingnya koordinasi antara infrastruktur pemasaran nasional dan global, termasuk penetapan tujuan, kebijakan terpadu, dan alokasi sumber daya yang efisien. Hasil penelitian mengidentifikasi tantangan, seperti ketidakstabilan pasar global, perubahan teknologi, dan diversitas budaya, serta memberikan saran strategis, termasuk integrasi teknologi canggih, manajemen risiko, dan pemahaman mendalam terhadap perilaku konsumen. Dengan menerapkan strategi responsif, perusahaan dapat meningkatkan daya saing mereka di Era 5.0 dan membangun keberhasilan di pasar global yang dinamis. This research investigates the importance of global marketing strategies and programs in Era 5.0, where there is a growing integration between humans and technology. The study employs a qualitative descriptive method to gain a profound understanding of technological changes, cultural differences, and global market trends. In-depth analysis of literature, books, and recent news sources serves as the primary data. Findings highlight the crucial role of coordination between national and global marketing infrastructure, encompassing goal setting, integrated policies, and efficient resource allocation. The research identifies challenges such as global market instability, technological changes, and cultural diversity while offering strategic recommendations, including advanced technology integration, risk management, and in-depth understanding of consumer behavior. By implementing responsive strategies, companies can enhance their competitiveness in Era 5.0 and achieve success in the dynamic global market.
Penerapan Sistem Manajemen Pengadaan Barang di PT.Unefeco Kuala Tanjung Afdolli Ilman Ritonga; Nuri Aslami
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 1 (2024): Maret: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i1.3230

Abstract

PT.UNEFECO is a company operating in the service sector which acts as a contractor, where this role is entrusted by PT.INALUM to PT.UNEFECO to carry it out. Therefore, PT.UNEFECO to carry out this work requires the procurement of goods or materials. The aim of the application research The goods procurement management system at PT UNEFECO is to evaluate the effectiveness and efficiency of the goods procurement management system used and obtain information about the advantages and disadvantages of the system. The data collection techniques used in this research are observation, interviews and literature study. The results of this research are that during the month the author was at PT Unefeco, the author encountered a problem, namely that there was often a lack of communication between suppliers and the company in procuring goods. such as inappropriate delivery times and often the number of goods ordered is not appropriate, resulting in sub-optimal activities of workers/employees. So it can be concluded that the company is still not optimal or efficient in carrying out its goods procurement management system.
Co-Authors Almi Rahmadani Siregar Nuri Aslami Raihan Adha Rahman Pohan