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All Journal Asia-Pacific Management and Business Application Jurnal Manajemen dan Usahawan Indonesia
Ismaeni, Fahrul
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Komunikasi Lingkungan dalam Kinerja Berkelanjutan UKM di Indonesia (StudiKasus terhadap UKM Tulip Craft dan Kopi Salarea) Ismaeni, Fahrul
Jurnal Manajemen dan Usahawan Indonesia Vol. 45, No. 2
Publisher : UI Scholars Hub

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Abstract

This study aims to formulate an environmental communication strategy for the sustainable performance of SMEs in Indonesia. Taking the case of Tulip Craft and Salarea Coffee, this is qualitative research with a case study approach. After conducting observations, interviews with informants with purposive sample criteria and literature studies regarding the concept of sustainable performance and environmental communication, the results of this study indicate that Tulip Craft and Salarea Coffee SMEs implement sustainable performance in their business because they consider aspects of business profits (profit), social empowerment (people) and the impact of the natural environment (planet). Tulip Craft puts it into practice through environmentally friendly products whose production often involves residents as a form of social empowerment. Meanwhile, Salarea Coffee does not specifically sell environmentally friendly products. Their profits are channelled to the Salarea Foundation to carry out environmentally friendly activism such as the construction of the Salarea Garbage House and barista training for Special Educational Needs students in Garut. In conclusion, SMEs can implement sustainable performance with environmental communication strategies that run pragmatic and constitutive elements through two lines: environmentally friendly and “non-environmentally friendly” products. Either way, it must lead to profit as a prerequisite for social empowerment and environmentally friendly products/activities.
Does Entrepreneurial Orientation Influence the Sustainability Performance of Indonesian SMEs? Ismaeni, Fahrul; Martdianty, Fanny; Adhikaputri, Athiyyah; Triyono, Rahmadi
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 3 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.012.03.4

Abstract

There is rising awareness regarding the need to incorporate the sustainability concept into business activities worldwide. However, there is rare research concerning implementing 3P's (people, planet, and profit) for Indonesian small and medium-sized enterprises (SMEs), despite SMEs being business players contributing significantly to the Indonesian economy. This research study aims to fill the gap. Specifically, this research aims to analyze the impact of entrepreneurial orientation (EO) on the sustainability performance of Indonesian SMEs. Furthermore, we evaluate the mediating role of knowledge integration capability and sustainability attitude on the relationship between entrepreneurial orientation and SME's sustainability performance. This study surveyed SMEs in Greater Jakarta to collect primary data, and interviewed SMEs who generated support from Indonesia's state-owned enterprises (SOE), such as Wijaya Karya, Jamkrindo, and the Ministry of Cooperatives and SMEs agency body. There were 123 respondents who took part in this research. Structural Equation Modeling (SEM) with Lisrel 8.51 software was used to process the data. The findings suggested that entrepreneurial orientation improved knowledge integration capability, and that knowledge integration capability improved SME's sustainability performance. Meanwhile, we found that entrepreneurial orientation positively affects the SMEs' sustainability attitude, and that the sustainable attitude affects the SMEs' sustainability performance. However, there was insufficient evidence that entrepreneurial orientation directly impacted the sustainability performance of SMEs in Indonesia.
Co-Authors Adhikaputri, Athiyyah Fanny Martdianty Triyono, Rahmadi