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All Journal Journal of Indonesian Tourism and Policy Studies
dewi, Maha
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Humanities Social Sciences

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Implementation of the "Indonesian Jamu Ritual" Concept as a Club Lounge Attraction at the Ritz Carlton Pacific Place dewi, Maha
Journal of Indonesian Tourism and Policy Studies Vol. 8, No. 1
Publisher : UI Scholars Hub

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The purpose of this research is to investigate the implementation of the concept of applying 'Indonesian Jamu Ritual' as a Club Lounge attraction at The Ritz Carlton Pacific Place. The concept is based on the use of traditional Indonesian herbal concoctions that have been used for centuries for health and beauty purposes. The research method used is a qualitative - descriptive approach using data collection techniques through observation, interviews, and documentation. The results showed that the use of the 'Indonesian Jamu Ritual' concept at the Club Lounge The Ritz Carlton Pacific Place can increase hotel guest satisfaction and provide an authentic and unique experience. The implementation of the concept is carried out by providing various types of herbs and traditional Indonesian herbal concoctions. The traditional music presented makes visitors feel like they are in the place where the herbal medicine comes from, which increases the authenticity and atmosphere of consuming herbal medicine. The recommendation from this research is for The Ritz Carlton Pacific Place to continue to improve the implementation of the 'Indonesian Jamu Ritual' concept by adding a variety of herbs and other traditional Indonesian herbal concoctions, as well as improving the quality of service and guest experience by integrating broader elements of Indonesian culture.
BaliSpirit Festival as a Regenerative Event Transformation Model: The Tri Hita Karana Framework in Support of Sustainable Spiritual Tourism dewi, Maha
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 2
Publisher : UI Scholars Hub

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The global tourism sector is undergoing a transition toward Regenerative Tourism (RT). RT emphasizes active ecosystem restoration and community empowerment, surpassing the objectives of passive sustainability. In Bali, this transition appears in the Trilogy of Serenity, Spirituality, and Sustainability. This study examines the BaliSpirit Festival (BSF) as a case study that operationalizes the local Tri Hita Karana (THK) philosophy. This philosophy integrates spiritual (Parhyangan), social (Pawongan), and environmental (Palemahan) harmony as its foundation. The study uses a descriptive-analytical qualitative methodology to evaluate BSF's practices in advancing Sustainable Spiritual Tourism (SST). Results show BSF has established a culturally grounded regenerative event model. Palemahan is implemented through rigorous closed-loop waste management and long-term restoration initiatives such as Bali ReGreen. These initiatives contribute to soil health improvement. Pawongan is reinforced through social equity and institutional legitimacy. A measurable social legacy is achieved via the Karma Outreach program, which supports multicultural health and education. THK provides a framework for authentic cultural sustainability Key Performance Indicators. This framework helps transform conventional Sustainable Event Management (SEM) into a regenerative model in which spiritual ethics (Parhyangan) underpin environmental stewardship. The BSF model serves as a pilot for Southeast Asian destinations to incorporate local values and achieve holistic sustainability. This model enhances the reputation of high-value, low-impact destinations.
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