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All Journal INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Nenden Hendayani
UNISAL, Indonesia
Economics, Econometrics & Finance

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UNRAVELING THE NEXUS OF BLOCKCHAIN TECHNOLOGY ANDFINANCIAL SERVICES: A MULTI-DIMENSIONAL LITERATURE SYNTHESIS Gatot Dwiyono; Nenden Hendayani; Edi Tedi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Blockchain technology has emerged as a transformative disruptor in the financial services realm. This research undertakes an extensive review of academic literature to comprehensively explore the intricate interplay between blockchain technology and financial services. Drawing from diverse scholarly sources, the synthesis probes various facets of this relationship, encompassing the fundamental tenets of blockchain, its applications within financial services, associated benefits, challenges, empirical substantiation, and forthcoming trends. The synthesis illuminates blockchain's potential to overhaul conventional financial systems by furnishing heightened security, transparency, and operational efficiency, facilitating broader financial inclusivity. Nevertheless, notable hurdles such as scalability, regulatory ambiguities, and privacy apprehensions must be surmounted to ensure widespread adoption. Furthermore, the synthesis sheds light on emerging paradigms, such as the convergence of blockchain with nascent technologies and the ascent of decentralized finance (DeFi) platforms, which herald promising avenues for subsequent research endeavors and practical implementations. Ultimately, this literature synthesis furnishes actionable insights for industry practitioners, policymakers, and researchers alike, furnishing them with the requisite guidance to navigate strategic decisions and propel the continual evolution of blockchain technology within financial services.
THE INTEGRATION OF AUGMENTED REALITY IN MARKETING:ENHANCING CUSTOMER EXPERIENCE AND BRAND ENGAGEMENT: LITERATURE REVIEW Kurnia Budhy Scorita; Nenden Hendayani; Muhammad Ari Kusuma; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Augmented Reality (AR) has emerged as a transformative technology with significant implications for marketing practices. This literature review explores the integration of AR in marketing strategies and its impact on enhancing customer experience and brand engagement. Drawing on a comprehensive review of scholarly articles, industry reports, and case studies, this paper synthesizes existing research to provide insights into the potential of AR to revolutionize marketing interactions. Key themes explored include the immersive nature of AR experiences, consumer attitudes toward AR marketing content, strategic considerations for AR implementation, and the role of AR in shaping brand- consumer relationships. The review highlights the importance of designing compelling and contextually relevant AR experiences that resonate with consumers and drive brand engagement. Moreover, it examines the challenges and opportunities associated with AR marketing, such as content saturation, technological constraints, and privacy concerns. By synthesizing empirical evidence and theoretical frameworks, this review offers valuable insights for marketers seeking to leverage AR technology effectively in their campaigns and initiatives. The findings underscore the transformative potential of AR in creating immersive brand experiences, fostering emotional connections with consumers, and driving brand equity in the digital era.
Co-Authors Edi Tedi Gatot Dwiyono Iyad Abdallah Al- Shreifeen Kurnia Budhy Scorita Muhammad Ari Kusuma