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All Journal International Journal of Applied Finance and Business Studies Maneggio
Karsim Karsim
Tanjungpura University, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The influence of fandom culture, social media and viral marketing on the popularity of the Film Mencuri Raden Saleh which causes Fear Of Missing Out (FOMO) symptoms in Indonesian society Iqlima Az-Zahra Ciersya; Nur Afifah; Bintoro Bagus Purmono; Ramadania Ramadania; Karsim Karsim
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.174

Abstract

This research aims to investigate the influence of three main factors, namely Fandom Culture, Social Media, and Viral Marketing, on the popularity of the film "Mencuri Raden Saleh" and its impact on the emergence of Fear of Missing Out (FOMO) symptoms among the public. This film has received great enthusiasm from the audience and has become a highly anticipated work of cinema. This research method uses a questionnaire-based survey distributed to film viewers and fans by taking samples using a purposive sampling technique. Respondents consisted of 200 people who had watched the film "Mencuri Raden Saleh" in Indonesia. Data was analysed using Structural Equation Modeling (SEM) and AMOS software. The findings show that all the independent variables have a positive influence on FOMO. However, the proposed mediating variable, namely Movie Popularity, does not have a significant impact on the relationship between the independent and dependent variables. This research implies that marketers and filmmakers can consider using these variables as strategies to increase the level of audience engagement and enthusiasm for films. Apart from that, it is also necessary to consider other factors that might influence the symptoms of FOMO in the film context
Risk Management Strategies in the Face of Global Market Uncertainty Karsim Karsim; Deni Gunawan; Cindy Puspitafuri; Ahmad Junaidi
Maneggio Vol. 1 No. 3 (2024): Maneggio-Juni
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/v9ahph86

Abstract

In today's dynamic global economy, organizations face increasing challenges in managing risk amidst market uncertainty. This paper addresses a gap in current research by focusing on innovative risk management strategies designed to effectively address these uncertainties. Using a qualitative research approach, this study investigates how organizations identify, assess, and mitigate risk through in-depth interviews and thematic analysis. The novelty lies in exploring the integration of traditional risk management frameworks with emerging qualitative methodologies to improve decision making and resilience. By leveraging qualitative insights, this research aims to uncover various risk factors that are often overlooked by quantitative approaches, thereby offering a comprehensive understanding of risk dynamics in complex global markets. This study contributes to advancing theoretical frameworks and practical applications in risk management, empowering organizations to proactively adapt and thrive in turbulent environments. Based on the evaluation that has been carried out, it can be stated that risk management plays a crucial role in influencing company performance. Risk management not only functions to manage company resources with efficiency, but also to optimize the results obtained so that the company can achieve the financial goals that have been set.
Co-Authors Ahmad Junaidi Bintoro Bagus Purmono Cindy Puspitafuri Deni Gunawan Iqlima Az-Zahra Ciersya Nur Afifah Ramadania Ramadania