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All Journal Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains "Journal of Data Science
Ismail Razak
Krisnadwipayana University, Jakarta, Indonesia
Automotive Engineering Computer Science & IT Economics, Econometrics & Finance

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PRODUCT DIVERSIFICATION: MARKETING MANAGEMENT STRATEGY FOR BUSINESS GROWTH Ismail Razak
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

In an era of globalization and increasingly fierce competition, companies are required to continue to innovate and adapt their product portfolio to changing market needs. Product diversification has been recognized as one of the main approaches to achieving sustainable business growth. This research aims to investigate the role of product diversification strategies in increasing business growth through implementing effective marketing management. This research uses a qualitative approach with descriptive methods. The research results show that product diversification is effective as a marketing management strategy for business growth. By diversifying the product portfolio, companies can be more responsive to changing market needs, increase competitiveness, and manage risk by mitigating negative impacts on business performance. Innovation and creativity in product development are the keys to creating added value and overcoming competition. In addition, effective marketing of product diversity can increase consumer awareness, expand market share, and build a strong brand image. The research results confirm that product diversification is not only an adaptation measure, but also a proactive strategy that supports sustainable growth and sustainability of the company's business.
Use of Artificial Intelligence in Marketing Management: Opportunities and Challenges Ismail Razak
Jurnal Info Sains : Informatika dan Sains Vol. 13 No. 03 (2023): Informatika dan Sains , Edition December 2023
Publisher : SEAN Institute

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Abstract

This research examines the use of artificial intelligence (AI) in the context of marketing management, exploring the opportunities and challenges that arise with the integration of AI technology in marketing strategy. This research aims to investigate how the implementation of artificial intelligence can increase efficiency, accuracy and responsiveness in marketing decision making. The research methodology involves analyzing literature to identify current trends in the use of AI in marketing management with a qualitative approach. The research results show that the implementation of artificial intelligence (AI) in marketing management has a positive impact by increasing the personalization of messages and offers, optimizing operational efficiency through automating routine tasks, and providing deep insight into consumer behavior and market trends. Nonetheless, challenges such as customer privacy concerns and reliance on representative data quality were also identified. Therefore, awareness and effective management of these aspects are key in ensuring the successful implementation of AI in marketing strategies and achieving sustainable business goals.
Content marketing strategy in increasing consumer interaction on social media Ismail Razak
Journal Of Data Science Vol. 2 No. 01 (2024): Journal Of Data Science, March 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jds.v2i01.4008

Abstract

In this digital era, social media has become the main platform for communicating and interacting online. Therefore, content marketing strategies are crucial to attract consumer attention and build sustainable engagement. This research aims to examine and analyze the effectiveness of content marketing strategies in increasing consumer interaction on social media. This research uses a qualitative approach with descriptive methods. The research results show that an effective content marketing strategy on social media requires a deep understanding of the audience, branding consistency, and a balance between content frequency and quality. Responsiveness to audience comments, collaboration with others, and continuous evaluation through analytical tools form key pillars in improving consumer engagement. In conclusion, content marketing success on social media involves an adaptive approach, leveraging technology, and keeping up with emerging trends to build solid relationships with audiences and achieve marketing goals.
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