Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Komunikator
Nurul Fajri Hidayati
Universitas Muhammadiyah Yogyakarta
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Bertahan di Tengah TV “Nasional” : Strategi Manajemen RBTV Melalui TV Jaringan dengan KOMPAS TV Shabira Dwi Fadhilah; Nabila Farahnisa; Rizki Taslimatul Uyun; Nurul Fajri Hidayati
Komunikator Vol 8, No 2 (2016)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was held to find out how the local television, which is RBTV, survived from “national” television by its segmentation, targeting, and positioning way. This research is important because the result is expected to be a reference for other local televisions to keep their existence and survive against many other “national” televisions. This research discusses about how RBTV’s strategy as one of local television survived from many other local televisions and “national” televisions. The research method was qualitative descriptive and for the informant was getting by purposive sampling technique. The conclusion of the research is the cooperation between KOMPAS TV and RBTV as a networked television, made mass media (especially television) escaped from media policy and goals changing and also homogenity of news and information as the results from media diversification. Other “national” television station should follow KOMPAS TV ways by networked television with RBTV to create the opportunity for local television, so they can compete with other “national” television all over Indonesia. Other local televisions are hoped to follow RBTV’s strategy through networked television with KOMPAS TV to survive from tight competition among other local television.
Co-Authors Nabila Farahnisa Rizki Taslimatul Uyun Shabira Dwi Fadhilah