Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit)
Tita Hariyanti
Institut Ilmu Kesehatan Bhakti Wiyata Kediri
Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisa Segmentasi Pasar Rumah Sakit Umum Mitra Delima Anisa Ramadhani Kusumastiti; Nofita Dwi Harjayanti; Tita Hariyanti
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 6 No. 2 (2017): August 2017
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.6136

Abstract

The purpose of this study was to determine the market segmentation X Hospital so as to determine the focus of the marketing will be done. The market segmentation is important to understand the hospital’s target market. The aim of implement hospitals market segmentation is to focus more on marketing in order to set priorities in serving patients optimally. Market segmentation has not been analyzed and documented. The market segmentation is done by classifying patients based on geographic segmentation, demographic, psychographic and behavioral patient's identity using the form contained in the registration section. Data inputted using a computer program to obtain a predetermined percentage segmentation then analyzed.
Co-Authors Anisa Ramadhani Kusumastiti Nofita Dwi Harjayanti