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All Journal Demagogi: Journal of Social Sciences, Economics and Education Journal of Nusantara Economy
Nabila Rizki Amalia
Universitas Gadjah Mada Yogyakarta
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Capital Market Reaction to the 2019 Indonesian Presidential Election in Advertising and Advertising Companies Nabila Rizki Amalia; Latif Syaipudin
Demagogi: Journal of Social Sciences, Economics and Education Vol. 2 No. 1 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v2i1.7

Abstract

The momentum of the 2019 Election had an impact on the capital market as a reaction to investors. Investors will of course pay attention to this momentum in the capital market to avoid losses. So by knowing the Average Abnormal Return value, investors will know how they should react to capital market movements during the 2019 Election. The aim of this research is to analyze the capital market reaction to the 2019 Presidential Election. The results of this research show that Average Abnormal Return occurs and has an impact on capital market reactions. This happens because capital market sentiment follows developments and changes regarding emerging issues regarding the winner in the 2019 Presidential Election. Basically, investors' main goal in purchasing shares is to gain profit, so the instability of the Average Abnormal Return will disrupt the process of investing in shares. due to a decline in investor confidence.
Integrated Marketing in Subway Fast Food Restaurant Franchises Nabila Rizki Amalia; Latif Syaipudin
Journal of Nusantara Economy Vol. 2 No. 2 (2023): Journal Of Nusantara Economy
Publisher : PT. Islamic Research Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66325/nusantaraeconomy.v2i2.86

Abstract

Franchising is a business carried out by at least two parties, with a predetermined cooperation agreement. Businesses with this franchise concept are assessed in terms of their impact, which can provide positive or negative benefits. As implemented at the Subway fast food restaurant. However, this is a risk in joint business activities. The negative impact is when one of the parties defaults, but the positive impact is that all burdens and responsibilities can be carried by both parties who carry out the agreement. In marketing efforts in this business concept, it is then important to implement integrated marketing communication efforts or integrated marketing is one of the important factors in a business activity. The basic marketing patterns that can be used are advertising, social media and direct marketing. These three become the basic framework that can be used in integrated marketing communication.
Co-Authors Latif Syaipudin Latif Syaipudin