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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Suprayitno Suprayitno
Universitas Kristen Teknologi Solo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga, Ulasan Konsumen, dan Pelayanan terhadap Keputusan Pembelian Pakaian Wanita di TikTok Shop Novera Andri Budiono; Suprayitno Suprayitno
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1956

Abstract

The rapid growth of social commerce has transformed consumer purchasing behavior, particularly on platforms such as TikTok Shop that integrate entertainment content with instant transactions. In the fashion sector, purchasing decisions are influenced not only by visual appeal but also by economic and relational factors. This study aims to examine the effects of price, consumer reviews, and service quality on women’s purchasing decisions for clothing products on TikTok Shop. A quantitative associative approach was employed. Data were collected through an online questionnaire distributed to 127 female consumers in Surakarta who had previously purchased clothing via TikTok Shop, selected using accidental sampling. The data were analyzed using multiple linear regression after meeting classical assumption requirements. The findings indicate that price, consumer reviews, and service quality each have a positive and significant effect on purchasing decisions, both partially and simultaneously. Among the examined variables, price demonstrates the strongest contribution to purchasing decisions. These results highlight the importance of competitive pricing, credible online reviews, and responsive service management in strengthening consumer confidence and encouraging purchase decisions in social commerce environments.
Pengaruh Kemudahan, Keamanan dan Kecepatan Layanan terhadap Keputusan Konsumen UMKM di Kabupaten Grobogan dalam Menggunakan QRIS sebagai Alat Pembayaran Aditya Galuh Dimas Prayoga; Suprayitno Suprayitno
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.2016

Abstract

This study is motivated by the rapid growth of digital payment systems in Indonesia, particularly the adoption of QRIS among Micro, Small, and Medium Enterprises (MSMEs). As digital transactions become increasingly essential, understanding the factors influencing consumer decisions to use QRIS is crucial for improving its implementation and acceptance. This research aims to analyze the effects of perceived ease of use, security, and service speed on consumer decisions in using QRIS in Grobogan Regency. This study employs a quantitative approach, with data collected through questionnaires distributed to 115 respondents. The data were analyzed using multiple linear regression to examine both partial and simultaneous effects of the independent variables on consumer decisions. The findings reveal that ease of use, security, and service speed each have a positive and significant effect on consumer decisions. Among these variables, security is identified as the most dominant factor. Simultaneously, all three variables significantly influence consumer decisions, as indicated by a significance value of 0.000 (< 0.05). Furthermore, the Adjusted R Square value of 0.656 shows that 65.6% of the variation in consumer decisions is explained by the three variables, while the remaining 34.4% is influenced by other factors outside this study.
Co-Authors Aditya Galuh Dimas Prayoga Novera Andri Budiono