Health promotion for early childhood is an important issue in health communication research, particularly in the implementation of character education programs in Indonesia. This study aims to examine the implementation of Health Belief Model (HBM)-based health promotion through the "Seven Habits of Great Indonesian Children" program at TK Aisyiyah 13 Bandung. A descriptive qualitative approach was employed with data collected through in-depth interviews, participant observation, and document analysis. The informants consisted of the principal, teachers, and parents who were actively involved in the implementation of the program. Data were analyzed using NVivo 12 through open coding, axial coding, and selective coding. The findings indicate that the health promotion practices reflected all six major HBM constructs: perceived susceptibility, perceived severity, perceived benefits, perceived barriers, cues to action, and self-efficacy. Health messages were communicated through daily habituation activities, hands-on practices, educational songs, and teachers' role modeling. The study also found that integrating character education with health promotion supports the development of healthy habits among young children, while family involvement and consistent communication between schools and parents play a crucial role in sustaining these behaviors. These findings suggest that a habituation-based health promotion approach aligned with the HBM constructs has the potential to foster healthy habits in early childhood education.