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All Journal Demagogi: Journal of Social Sciences, Economics and Education Managing: Jurnal Bisnis dan Manajemen Interkoneksi: Journal of Computer Science and Digital Business Al-Abqori: Journal of Islamic Thought Studies
Abdur Rohman
Universitas Trunojoyo Madura, Indonesia
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Public Literacy Regarding Sharia Financing on the Growth of MSMEs in Pademawu Pamekasan Ach. Jailani; Abdur Rohman
Al-Abqori: Journal of Islamic Thought Studies Vol. 2 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/abqori.v2i1.15

Abstract

Sharia financial literacy plays a crucial role in increasing access to financing for Micro, Small, and Medium Enterprises (MSMEs) in Madura. This study aims to analyze the influence of public literacy regarding Sharia financing on the growth of MSMEs, focusing on understanding sharia concepts and the factors that support or hinder MSME access to the Sharia-based financial system. This study uses a descriptive qualitative approach with a literature review method to analyze how Sharia financial literacy influences access to Sharia financing for MSMEs in Madura. This approach was chosen because the research focuses on an in-depth understanding of social phenomena. Data were collected from various scientific sources such as journals, academic books, and research reports. The literature reviewed includes the concept of Islamic financial literacy, as well as an analysis of the gap in access to Islamic finance in terms of understanding, service availability, and ease of access, as well as public trust in Islamic financial institutions. This research is intended for the government and Islamic financial institutions to improve education and outreach programs to expand the use of Islamic financing for MSMEs. Thus, it is hoped that MSMEs in Madura can develop more optimally and effectively.
Analysis of Product Strategy and Design in Establishing a Local Merchandise Business Based on Yogyakarta Batik Cultural Identity Nurul Jennah; Abdur Rohman
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i1.42

Abstract

This study aims to analyze the development of merchandise products inspired by Batik Yogyakarta, which continue to reflect local cultural values while also possessing strong visual and market appeal in the modern era. Batik Yogyakarta is recognized as a cultural heritage rich in philosophy and historical significance, making it highly potential for development as a creative product, such as merchandise. This study focuses on three main aspects: strategies for product development, design approaches that align with traditional values while remaining responsive to contemporary trends, and identifying technical and operational challenges that arise during the merchandise production process. The research adopts a literature review method with a qualitative descriptive approach, involving an analysis of various scientific references, articles, and journals relevant to the development of culture-based products.
Target Market Determination Strategy in Companies: Theoretical and Practical Approaches Museyyenah; Abdur Rohman
Demagogi: Journal of Social Sciences, Economics and Education Vol. 3 No. 4 (2025): August
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v3i4.95

Abstract

Determining a target market is a crucial strategic step in designing a marketing strategy, especially in facing increasingly intense business competition. This article discusses the concept of target market determination through theoretical and practical approaches, with an emphasis on the Segmentation, Targeting, and Positioning (STP) model. The market segmentation process involves grouping consumers based on variables such as demographics, psychographics, behavior, and geography. Target market selection is based on the attractiveness and potential of each segment, while the positioning strategy aims to build a strong product image in the minds of consumers. Several factors, such as location, demographic characteristics, consumer behavior, and purchasing power, also influence the accuracy of target market determination. A case study of the Coca-Cola Company demonstrates the successful implementation of a differentiated marketing strategy in reaching various market segments through a variety of product offerings. This study emphasizes that the combination of marketing theory and implementation in the field is a key element in formulating an effective target market determination strategy, which ultimately has a positive impact on competitiveness and sustainable business growth.
Marketing Mix Strategy to Increase Sales of Atlantis Store's Mobile Phone Business, Jempong Baru, Mataram Fina Rohmatika; Abdur Rohman
Demagogi: Journal of Social Sciences, Economics and Education Vol. 3 No. 5 (2025): October
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v3i5.97

Abstract

The purpose of this research is to determine how the contribution of the marketing mix can increase sales and to understand how effective the marketing mix is in adding sales value at the Atlantis mobile company. The results of this study reveal that the contribution of the marketing mix to the Atlantis mobile business includes the main products, which are mobile phones and their accessories, where prices vary depending on the type of product chosen, and the business location is very strategic as it is located in the city center. The promotion of a business is carried out by implementing appealing strategies that utilize promotional tools such as sales promotion activities and the design and location of outdoor advertisements. Additionally, there are two categories of advertising used, namely individual sales and mass sales. Employees of the business provide good and friendly service, and the execution of processes is in accordance with the systems and procedures established by the company. The tangible evidence of this business can be seen from the buildings and facilities present. Regarding the effectiveness of the marketing mix, advertising plays the most significant role in increasing sales. This research employs a literature study method with a descriptive-qualitative approach, which includes the analysis of various scientific sources, articles, and journals relevant to the marketing mix.
The Role of Market Analysis in Improving Consumer Satisfaction in the E-Commerce and Technology Sector from an Islamic Perspective Jennatul Ma’wa; Abdur Rohman
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 2 (2025): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i2.49

Abstract

In today's digital era, the e-commerce and technology sectors are developing rapidly. One of the keys to success in this industry is maintaining consumer satisfaction. Therefore, market analysis becomes a crucial tool for understanding consumer needs and desires. This research aims to examine how market analysis can contribute to enhancing consumer satisfaction in the e-commerce and technology sectors. Using a qualitative approach and secondary data analysis, this article concludes that market analysis can provide deep insights into consumer behavior, market trends, and their preferences, which can ultimately be used to formulate more effective strategies to improve consumer satisfaction.
Online Marketing Strategy to Increase Rangginang's Competitiveness (Case Study of MSMEs in Batujaran Village, Pragaan, Sumenep) Ana Fitrotun Nisa'; Abdur Rohman
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 2 (2025): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i2.56

Abstract

The research discusses marketing strategies, umkm in increasing the competitiveness of rangginang through online media in Batujaran Village, Pragaan, Sumenep. The research aims to find out marketing strategies, umkm in increasing the competitiveness of rangginang through online media in Batujaran Village, Pragaan, Sumenep. The research data is primary data obtained from the first source through interview data, and observation. The results of the research conducted by researchers show that (1) the marketing strategy of small and medium-sized micro businesses rangginang in Batujaran Village, Pragaan, Sumenep uses product marketing strategies, price, place of business, and promotion. Of the four strategies, the most influential is the product, because rangginang products have the quality of two kinds of sweet and original flavor variants. The price of rangginang products is also relatively cheap and affordable. Product marketing is quite developed to the regions of Rembang, Pakamban, Bluto, and Lenteng. (2) rangginang marketing with online media has not been used, because the media used to market rangginang products is still manual.
Co-Authors Ach. Jailani Ana Fitrotun Nisa' Fina Rohmatika Jennatul Ma’wa Museyyenah Nurul Jennah