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Pengaruh Corporate Social Responsibility (CSR), Struktur Modal, Manajemen Aset dan Sales Growth terhadap Kinerja Keuangan pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2022 Afifah, Zulfa Dwi Nur’ainni; Priantilianingtiasari, Ruly
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 2 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i2.677

Abstract

Financial performance is the company's ability to manage and control its resources. The purpose of this study is to analyze the effect of Corporate Social Responsibility (CSR), Capital Structure, Asset Management, and Sales Growth on financial performance in manufacturing companies listed on the Indonesia Stock Exchange in 2018-2022. The type of data used in this study is secondary data. The samples used were 32 manufacturing companies in the Industrial and Chemical sectors. The method used in the research is quantitative method by applying purposive sampling technique. The data analysis techniques in this study are classical assumption test, multiple linear regression analysis, hypothesis testing and coefficient of determination. The results of this study show that CSR, capital structure and sales growth have a significant effect on financial performance, while asset management has no significant effect on financial performance. Keywords : Corporate Social Responsibility, Financial Performance, Asset Management, Sales Growth, Capital Structure.
PENGARUH SALES PROMOTION APLIKASI TIKTOK, ONLINE COSTUMER REVIEW DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA TOKOPEDIA : (MAHASISWA FEBI 2021 UIN SAYYID ALI RAHMATULLAH TULUNGAGUNG) Maghfirotul Hasanah, Fadila; Priantilianingtiasari, Ruly
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 3 (2023)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i3.1612

Abstract

Current technological developments have made a shift in behavior in consuming a product from offline to online, this is marked by the development of e-commerce which has increased significantly Increasing online sales requires several things, one of which is sales promotion for the TikTok application, online customer reviews, and prices which have recently received attention from the business community and academics in relation to purchasing decisions. This study aims to determine the effect of the TikTok application sales promotion on purchasing decisions, the effect of online customer reviews on purchasing decisions, the effect of price on purchasing decisions and to determine the effect of TikTok application sales promotion, online customer reviews and prices simultaneously on purchasing decisions. The approach used is associative quantitative research, with Tokopedia and TikTok users as the population, with the number of Fakultas Ekonomi dan Bisnis Islam 2021 students at Universitas Islam Negri Sayyid Ali Rahmatullah Tulungagung of 3.537 students who are the population in this study, using the Slovin formula as the basis for taking the number of samples, namely 392 using the probability sampling technique and data collection using a questionnaire with a Likert measurement scale. The data were processed using SPSS version 22 through multiple linear regression. With the results of the TikTok application sales promotion research that has a significant effect on purchasing decisions, online customer reviews have a significant effect on purchasing decisions, prices have a significant effect on purchasing decisions and simultaneously TikTok application sales promotion, online customer reviews and prices have a significant effect on purchasing decisions.
PENGARUH KUALITAS LAYANAN, NILAI PELANGGAN DAN LETAK GEOGRAFIS TERHADAP LOYALITAS PELANGGAN PADA VIA SALON TRENGGALEK Rosyida, Sylvia Halimatur; Priantilianingtiasari, Ruly
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 3 (2023)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i3.1613

Abstract

Growth in the hair care salon service industry in Indonesia own great potential to continue to grow, public awareness to care for hair is influenced by changes In the changing lifestyle of society and the new modern style that exists. improving services at hair care salon services, several factors are need a few things improving service quality, paying attention to customer value and maintaining geographichal location. This research aims to understand the effect of Service Quality, Customer Value and Geographical Location, on Customer Loyalty in Via Salon Trenggalek. The methodology used in this research uses is a quantitative approach with primary data obtained by filling out the Google form questionnaire. The population of this research is customers of Via Salon Trenggalek. There were a total of 70 respondents when taking samples using the Lemeshow’s  formula. This research uses SPSS 22 for data analysis, using multiple linear regression. The result of the research show that the variable Service Quality has no positive effect on Customer Loyalty, the customer value and geographical variables partially have a positive effect on customer loyalty on Via Salon Trenggalek. In addition, simultaneously service quality, customer value, and geographichal location affect customer loyalty at Via Salon Trenggalek.