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All Journal TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Endang Prihatiningsih
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA CV. HELDA TRAVEL BERSAUDARA SANGATTA Triska Aprilo; Riduansah; Endang Prihatiningsih
Tinta Nusantara 2018 Vol.1 Vol 6 No 2 (2020): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v6i2.52

Abstract

This study aims to analyze the effect of service quality on customer satisfaction at CV. Helda Travel Sangatta Brothers. This study uses five independent variables. The data in this study were collected through the distribution of questionnaires and observation. The sampling technique used is purposive sampling. The data analysis method used is quantitative analysis, namely validity, reliability, classical assumption test, multiple linear regression analysis, t test, coefficient of determination and f test. Based on data analysis, the results of the study indicate that the indicators in this study are valid and reliable. While reliability has a negative effect and does not significantly affect customer satisfaction.
Co-Authors Riduansah Triska Aprilo