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All Journal TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Rizky Aulia Hidayah
Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI PENGEMBANGAN USAHA MELALUI MEDIA SOSIAL PADA UKM ABANG’S DAGING SANGATTA Rizky Aulia Hidayah
Tinta Nusantara 2018 Vol.1 Vol 7 No 2 (2021): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

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Abstract

The purpose of this study was to find out how the business development strategy of Abang's Meat Sangatta in developing its business. So that Abang's Meat Sangatta can determine strategies that can be used by business owners in the face of intense competition. One way that can be done to help determine a business development strategy is to conduct a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats. Based on the results of the analysis conducted by researchers, Abang's Meat Sangatta is in quadrant I, namely by supporting the S-O aggression strategy in the SWOT matrix, where the business development strategy used is to maintain product quality, improve operational tools to maintain product quality to be offered to new consumers, improve marketing through social media in order to expand market reach so that products can be known more widely.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA MUMTAAZ BAKERY SANGATTA Rizky Aulia Hidayah
Tinta Nusantara 2018 Vol.1 Vol 8 No 1 (2022): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v8i1.129

Abstract

The purpose of this study was to determine how big the influence of service quality on customer satisfaction at Mumtaaz Bakery Sangatta. The research method uses quantitative methods and uses a questionnaire to a sample of 96 respondents. The analytical tool used is simple linear regression with the help of the SPSS 21 program. The results obtained from data processing are known that the R value is 0.666. This shows that service quality (X) has a strong relationship, while the coefficient of determination (R2) is 0.444, which means that service quality (X) affects customer satisfaction (Y) by 44.4%, while the rest is 55.6. % is influenced by other variables not examined. The conclusion of this study as a whole is that service quality has a positive and significant effect on customer satisfaction at Mumtaaz Bakery Sangatta
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