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All Journal TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Yurdi Maulidani
Universitas 17 Agustus 1945 Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA PT. SUBUR LUMINTU DI SANGATTA KABUPATEN KUTAI TIMUR Mihani Mihani; Yurdi Maulidani
Tinta Nusantara 2018 Vol.1 Vol 9 No 2 (2023): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v9i2.141

Abstract

The purpose of this research is to determine and analyze the influence of the Marketing Mix consisting of Product, Price, Distribution and Promotion on Purchasing Decisions at PT. Subur Lumintu Sangatta, East Kutai Regency. The research results show that there is no significant influence between the product variable (X1) on the Purchasing Decision variable (Y). The price variable (X2) has a positive effect on the Purchase Decision variable (Y). There is no significant influence between the distribution variable (X3) on the Purchasing Decision variable (Y). There is no significant influence between the promotion variable (X4) on the price variable (X2). The price variable (X2) has a dominant influence on the Purchasing Decision variable (Y).
Co-Authors Mihani Mihani