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All Journal Community Empowerment
Agustina Nurul Fajriah
Universitas Samudra, Langsa, Indonesia
Arts Humanities Education Public Health Social Sciences

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Increased productivity and sales of the Dapu Rindu home industry Mayang Murni; Nasrul Kahfi Lubis; Asnidar Asnidar; Agustina Nurul Fajriah
Community Empowerment Vol 8 No 9 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10266

Abstract

Home industry is a form of Micro, Small, and Medium Enterprises (MSMEs). Many home industry players manage businesses without having adequate knowledge and skills, one of whom is Dapu Rindu, operating in the food industry, which is experiencing stagnation in all aspects of its business. The aim of this community service is to increase partners' knowledge and skills in managing their businesses, as well as to boost their business productivity and sales. Some of the methods implemented in this program include diversifying products with regional characteristics, improving marketing mix strategies, packaging and branding, and providing financial management training in the form of financial governance, recording, and determining competitive product selling prices. The results of the program show an increase in turnover and business profits, by 18.75% and 25%, respectively. Additionally, it has led to an improvement in partners' skills, enabling them to produce two new products that are typical Acehnese processed foods, possess legal status, calculate competitive selling prices, and manage business finances effectively.
Optimizing the traditional cake business of Adee Kak Na: Enhancing product shelf life and digital-based business management Agustina Nurul Fajriah; Mayang Murni; Muhammad Khalil
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12530

Abstract

This community service program aims to address the key challenges faced by the Adee Kak Na MSME, including the short shelf life of Adee cake, as well as suboptimal financial management and marketing strategies. The activities focus on improving product shelf life, production efficiency, better financial management, and expanding market reach. The methods applied include innovative food processing techniques to transform Adee cake ingredients into ready-to-use flour to extend product shelf life, basic financial management training to separate business and household finances, and digital marketing training that encompasses branding, packaging, and promotion through social media. The results show that the implementation of food processing techniques successfully doubled the product's shelf life and accelerated the production process. Financial management training helped the partner structure their cash flow records and improve financial oversight. Additionally, digital marketing training enhanced product appeal, expanded market reach, and introduced Adee cake to consumers via social media platforms. Overall, this program significantly increased the competitiveness of Adee Kak Na MSME while supporting the preservation of traditional Acehnese culinary heritage in the digital era.
Co-Authors Asnidar Asnidar Mayang Murni Muhammad Khalil Nasrul Kahfi Lubis